分析师预测苹果折叠屏iPhone销量占比达10%
Foldable Duo Will Make Up 10% of All Apple iPhone Sales, Munster Says
Let's talk about Apple. Under Savannah's this morning folding into the future. IPhone Duo brings an entirely new design while preserving everything you love and expect from iPhone. It gives you the largest display ever on an iPhone while still fitting easily in your pocket. It reflects extraordinarily complex engineering, yet feels effortless to use, and it makes new experiences possible. So here's the latest this morning.
我们来谈谈苹果。今天早上的萨凡纳折叠屏手机预示着未来。iPhone Duo 带来了全新的设计,同时保留了你喜欢和期待的所有 iPhone 特性。它提供了 iPhone 上迄今为止最大的显示屏,同时仍能轻松放入口袋。它体现了极其复杂的工程设计,但使用起来却毫不费力,并开启了全新的体验。所以,这是今天早上的最新消息。
Apple's new CEO, introducing the highly anticipated iPhone Duo along with other product upgrades. Gene Munster of Deepwater Asset Management writing, I expect Apple to outperform big tech over the next week as the significance begins to sink in with investors. Gene joins us now for more. Gene, welcome to the program. Inevitable first question then, what is the significance about this? What are people missing? I think people are missing the the consumer demand for content from the time you get up in the morning to the time you go to bed is insatiable.
苹果新任首席执行官介绍了备受期待的 iPhone Duo 以及其他产品升级。Deepwater Asset Management 的 Gene Munster 写道:“随着其重要性开始被投资者所理解,我预计苹果在未来一周的表现将优于大型科技公司。”Gene 现在加入我们的节目。Gene,欢迎做客。不可避免的第一个问题是,这有什么意义?人们忽略了什么?我认为人们忽略的是,从你早上起床到晚上睡觉,消费者对内容的需求是无穷无尽的。
And that means it sounds like kind of an odd place to start, but the reality is that bigger screens make those content experiences richer. And most people, as we kind of fast forward, when they think about a foldable phone, they think they don't want one. There's no need. It's a couple percent of the global smartphone market. And what I did what I thought going into the event, we knew what was gonna happen. Credit Bloomberg's Mark Gurman.
这意味着听起来像是个奇怪的起点,但现实是更大的屏幕让内容体验更丰富。当我们快速回顾时,大多数人想到折叠屏手机时,会觉得他们不想要一款。没必要。它仅占全球智能手机市场的百分之几。而我原本以为在参加活动之前,我们就知道会发生什么。引用彭博社的 Mark Gurman 的报道。
I mean, just his coverage in predicting what's gonna happen is, spectacular. So we knew about that, but I had this is probably my fourth or fifth most important topic, the foldable foam, because I just didn't think it was gonna resonate. But the piece that I think missed people are missing and I missed initially was that if you look at the fit and finish of this, the thickness, the quality, the the crease, that bend in the middle, the it's very hard to pick up on.
我的意思是,他预测即将发生事件的报道非常出色。所以我们对此早有了解,但这可能是我第四或第五重要的话题,即折叠屏泡沫,因为我不认为它会引起共鸣。但我认为人们忽略、我也最初忽略的部分是,如果你看看它的做工、厚度、质量以及中间的折痕,那很难察觉。
If you put that together, I think this device is actually going to probably account for 10% of overall iPhone revenue. Now going into the event, I thought it was gonna be something like 5%, and so that kind of accounts for 5% of the the business. And so, I mean, at the most basic level, John, I think what people miss is that even though this is a big price point, most people, I think, are are many people are gonna try to find a way to to get this to work for them.
如果把这些因素结合起来,我认为这款设备实际上可能会占据 iPhone 总收入的 10%。在活动开始前,我以为会是 5% 左右,而这大约相当于业务的 5%。所以,我的意思是,在最基本的层面上,John,我认为人们忽略的是,尽管这是一款高价产品,但我想许多人都会试图找到一种让它为自己服务的方法。
Again, I think it can account for 10% of of iPhone sales. So this is a big big news for Apple. In particular, it's been a decade since they've come out with a new product that was AirPods back in December '16 that people really cared about. Vision Pro didn't do that. And so that's why I think that this is such a big deal, not only for the numbers, but also for the innovation side. Gina, I don't pretend to have visibility into the future, especially when it comes to technology.
再说一次,我认为这能占到 iPhone 销量的 10%。因此这对苹果来说是个重大新闻。特别是,距离他们推出一款真正引起人们关注的新产品已经过去十年了,那还是 2016 年 12 月发布的 AirPods。Vision Pro 并没有做到这一点。所以我认为这不仅因为数据表现,更因为创新层面,这才是如此重大的事件。Gina,我并不假装能看到未来,尤其是在技术方面。
It's a massive blind spot for me, and I'd love you to provide some insight into how you think this plays out. I view this now as the vehicle for the potential software shift further down the road and the capabilities of the AI that I just can't even imagine at this point. How do you think this might complicate complement the future software upgrades we might see from this company? So, you're picking up on something that they hinted to on the event yesterday, which is this idea that a new form factor and, really, what this is is 50% bigger than the largest current the the Pro Max, that that opens up kind of a new canvas for app developers.
这是我巨大的盲点,我很希望你能提供一些见解,谈谈你认为这将如何展开。我现在将其视为未来软件转变的载体,以及 AI 能力的体现,而此刻的我甚至无法想象这些能力。你认为这可能会如何复杂化或补充我们可能从该公司看到的未来软件升级?你抓住了他们在昨天活动中暗示的一点,即一种新的形态,实际上它比目前最大的 Pro Max 大了 50%,这为应用开发者开辟了一种全新的画布。
And so what you can do, the types of applications when you have a device like this, just opens up new potential. Why that matters is that these new, applications are gonna become increasingly agentic, and that's this whole concept of personalized AI, the ability of the machine to understand personal context, but also do work for you. That's why Meta was up 7% yesterday as they talked about these agents that actually get things done.
因此,当你拥有这样一台设备时,你能做的事情,以及应用的类型,都开启了新的潜力。之所以重要,是因为这些新应用将变得越来越具有代理性(agentic),这就是个性化 AI 的整个概念,即机器理解个人上下文的能力,同时也为你工作。这就是为什么 Meta 昨天上涨了 7%,因为他们谈论了那些真正能完成任务的智能体。
But this device is unique because since it is bigger, you're gonna be able to build new applications around that. And I think when you put all this together, when you put kind of the the the duo in combination with what Apple is doing around their whole, yeah, new Siri, I think what it positions Apple is be the best, positioned company when it comes to personalized AI, a whole theme that really hasn't started. What that means is people are gonna buy more Apple devices and probably pay more for apps longer term.
但这台设备是独特的,因为它更大,你将能够围绕它构建新的应用程序。我认为当你把这些因素结合起来,把这种组合与苹果在其全新 Siri 方面的举措放在一起时,我认为这使得苹果在个性化 AI 方面成为定位最好的公司,这是一个真正尚未开始的宏大主题。这意味着人们将会购买更多的苹果设备,并且在长期内可能为应用支付更多费用。
How much, Jane, can we take a look at this, this display and John Turner's first news conference where he released a big product as really a John Turner's era versus the continuation of Tim Cook? Well, this was a Tim Cook product. I mean, this is something that they've been working on for the past decade. But I think what I think stood out I mean, the biggest, event yesterday related to Turnis was even before the prerecord started, he addressed people in Steve Jobs' theater, and he did just a really good job of emphasizing the exciting excitement that he has around future products.
简,我们来看看这个展示,以及约翰·特纳(John Turner)首次新闻发布会,他在那里发布了一款重磅产品。这究竟代表的是约翰·特纳时代,还是蒂姆·库克(Tim Cook)时代的延续?嗯,这是一款蒂姆·库克的产品。我是说,他们过去十年一直在研发这款产品。但我认为最引人注目的地方是,昨天与特纳相关的最重大事件甚至发生在预录视频开始之前:他在史蒂夫·乔布斯剧院(Steve Jobs' theater)向人们发表讲话,并且非常出色地强调了他对未来产品的兴奋之情。
And that's typically a well traveled line for Apple is we're really excited about future products. But he said that in the midst of, really downplaying what they were gonna announce yesterday, kind of focusing really on that future. And so from my perspective, it's John Turner says less about the foldable iPhone, more about ultimately what's gonna come. And go back and credit Mark Gurman here, just to put in a perspective how good he is, is that everything that was announced yesterday, he predicted, but he's also gone out and predicted what John is gonna announce next year and even in 2028.
而“我们对未来产品感到非常兴奋”通常是苹果公司的老生常谈。但他是在刻意淡化昨天将要宣布的内容的背景下说的这番话,将重点真正放在未来上。所以在我看来,约翰·特纳的发言较少涉及折叠屏 iPhone,更多是关于最终将会推出的东西。这里要归功于马克·古尔曼(Mark Gurman),以展现他的出色之处:昨天宣布的所有内容他都预测到了,而且他还进一步预测了约翰明年乃至2028年将会宣布的内容。
And I think what you're gonna see is a family more family of AI powered devices. This concept of, devices that are listening all the time. We got a little bit of a preview of some of those features yesterday. This is a big deal in terms of how humanity thinks about how they interact with the world and how these devices capture audio. That's another big theme that I think Turnus is gonna be aggressively going after. Jane, who's the biggest competitor for Apple right now?
我认为你会看到的是一系列由 AI 驱动的设备家族。这种概念指的是那些全天候聆听的设备。昨天我们预览了其中一些功能。从人类思考如何与世界互动、以及这些设备如何捕捉音频的角度来看,这是一件大事。这是另一个我认为特纳将积极 pursued(追求/推进)的重大主题。简,目前苹果最大的竞争对手是谁?
Is it the likes of Samsung and, Google and the Pixel, or is it the likes of Amazon Amazon and, Meta who are trying to break into this space too? I mean, mathematically, it's it's Samsung. If you look at the global market share, the iPhone's just over 20%, and Samsung has about 60%. So mathematically, it is Samsung. But when you think about this is the unique part. This is why Apple trades at such a premium and will continue, I think, to go higher is that if you look at, their, just how tightly their products are together, yes, Samsung has individual products that line up with what Apple does, but none of them really fit together as well as Apple does, and then you put the services on.
是三星、谷歌和 Pixel 这类公司,还是亚马逊(Amazon)和 Meta 这类试图进入这一领域的公司?我是说,从数学角度来看,是三星。如果你看全球市场份额,iPhone 略高于 20%,而三星约为 60%。所以从数据上看,确实是三星。但当你考虑到这一点时,这才是独特之处。这也是为什么苹果享有如此高的溢价,并且我认为其估值将继续攀升的原因:看看他们的产品结合得多么紧密。是的,三星拥有与苹果业务相匹敌的单个产品,但它们没有一个能像苹果那样完美契合,再加上服务生态系统的加持。
And I I recognize that sounds like kind of the company talk, but that that's the reality of something. So I would say in another way, I mean, really Apple kinda stands alone when it comes to kinda fitting all this together. And in a world where we're increasingly bringing inputs from all of our devices together, that idea of tightly fitting together, I think, is gonna become increasingly an advantage for Apple. Jane, always finding your insight, particularly on this company.
我承认这听起来有点像公司的宣传口径,但这就是现实。所以换一种说法,我认为苹果在整合这些方面确实独树一帜。在我们日益将来自所有设备的输入汇聚在一起的世界里,这种紧密整合的理念,我认为将成为苹果越来越大的优势。简,你总是能带来深刻的见解,尤其是对这家公司。
Thank you, sir. Gene Munster there of Deepwater Asset Management on Apple. Apple grandma this morning
谢谢先生。Gene Munster 来自 Deepwater Asset Management,关于苹果公司。今天早上苹果奶奶
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