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. CANADA IMPOSED RETALIATORY TARIFFS ON THE U.S.. GEOFF: PRESIDENT TRUMP IS THREATENING CANADA WITH EVEN STEEPER TARIFFS. WILLIAM BRANGHAM BEGINS OUR COVERAGE. WILLIAM: CANADA'S GOVERNMENT HAD A CLEAR MESSAGE IN AUTO TODAY.

CANADA WILL MEET THE MOMENT, CANADIANS WILL MEET THE MOMENT, WE WILL MEET THE MOMENT TOGETHER. WE WILL SUPPORT OUR WORKERS, OUR BUSINESSES AND OUR INDUSTRY WITH WHATEVER IT TAKES AS LONG AS IT TAKES. WILLIAM: CANADA'S TARIFFS WILL AFFECT $27 BILLION WORTH OF IMPORTS. INCLUDING SOME KEY U.S. IMPORTS.

WE WILL SPECIFICALLY TARGET STEEL, ALUMINUM, HOUSEHOLD APPLIANCES FARMING EQUIPMENT, PAPER PRODUCTS AND ELECTRONICS. WILLIAM: CANADA'S RETALIATION FOLLOWS THE TRUMP ADMINISTRATION PLACING 50 BILLION TARIFFS ON CANADIAN IMPORTS SATURDAY ALONG WITH THREATS OF MORE TO COME. PRESIDENT TRUMP SAID HE WILL IMPOSE 50% ON STEEL AND AUTOS STARTING NEXT YEAR AND THIS CLASH BETWEEN ALLIES HAS GONE BEYOND GOODS. PRESIDENT TRUMP WROTE ON SOCIAL MEDIA THAT THE U.S.

DOESN'T EXPECT TO DO BUSINESS WITH ONTARIO ADDING, THE UNITED STATES IS GIVING SERIOUS CONSIDERATION TO CHANGING THE NAME OF LAKE TO LIKE AMERICA. TO THAT ONE CANADIAN OFFICIAL SAID TODAY --

WE WILL ALWAYS CALL IT LAKE ONTARIO. PERIOD.

FOR ALL THE RHETORIC TRUMP DID ACKNOWLEDGE THE U.S. RELIES ON CANADA FOR KEY PRODUCTS LIKE ALUMINUM.

SELFISHLY, WE NEED ALUMINUM, WE NEED IT BADLY AND WE GET IT ALL FROM CANADA. WILLIAM: PRESIDENT TRUMP HAS LONG LAMENTED THE TRADE DEFICIT BETWEEN THE TWO COUNTRIES. BUT FOR A TRADING RELATIONSHIP AS BIG AS THE U.S. AND CANADA IS, IT HITS JUST A FRACTION OF THE COMMERCE BETWEEN THE TWO NEIGHBORS WHICH U.S. TRADE REPRESENTATIVE JAMIESON GREER ECHOED.

AT THE END OF THE DAY THIS IS 5% OF IMPORTS FROM CANADA. .06% OF OUR OVERALL CONSUMPTION IN THIS ECONOMY SO THERE IS NO POSSIBLE WAY IT CAN REALLY AFFECT U.S. WELL-BEING. WILLIAM: STILL, FOR STATES LIKE MICHIGAN WHICH TRADES HEAVILY WITH THE NATION TO ITS NORTH, THIS TRADE WARS IS ALREADY HAVING CONSEQUENCES. MICHAEL HOWARD SAYS HIS FURNITURE BUSINESS HAS STARTED LOSING CLIENTS.

WITH A 30% TARIFF ALL THOSE COSTS HAVE SKYROCKETED AND JUST THAT ONE PROJECT COSTS ARE FAMILY THOUSANDS OF DOLLARS IN PROFIT WHICH IMPACTS THE ABILITY OF US TO PUT FOOD ON THE TABLE FOR OUR FAMILY. WILLIAM: ON THE U.S.-CANADIAN BORDER, THE COSTS TO CITIZENS ON BOTH SIDES CONTI