MIT科技评论:代理式网络时代已至,Web形态面临重构
The agentic web is here
深度解读了AI Agent从工具到基础设施的范式转变,分析了“代理式网络”的技术路径与安全机制,对理解行业下一阶段形态极具参考价值。
In 2001, a decade after he invented the World Wide Web, Tim Berners-Lee articulated a new vision. Together with two colleagues, he published an article in the magazine Scientific American in which he outlined what he called the “Semantic Web”: an internet designed to be navigated by autonomous software agents that could address our every need, without requiring us to muck about with browsers and search engines ourselves.
2001年,在发明万维网十年后,蒂姆·伯纳斯-李(Tim Berners-Lee)提出了一个新的愿景。他与两位同事在《科学美国人》杂志上发表了一篇文章,概述了他所称的“语义网”:这是一个旨在由自主软件代理进行导航的网络,这些代理能够满足我们的各种需求,而无需我们自己费力地操作浏览器和搜索引擎。
To illustrate what this might look like, Berners-Lee and his colleagues told a story about a pair of siblings who use their agents to automatically research and book a physical therapy appointment for their mother, making sure it would be covered by insurance and fit their busy calendars.
为了说明这可能是什么样子,伯纳斯-李和他的同事们讲了一个故事:一对兄弟姐妹使用他们的代理自动为母亲研究和预约物理治疗,并确保该治疗被保险覆盖且符合他们繁忙的日程安排。
At the turn of the millennium, this vision seemed far-fetched: Google had only been online for a couple of years, and most people were still on dial-up connections. But a quarter-century on, the dream of autonomous software agents that use the internet and carry out tasks for us has finally been realized. New tools such as Meta’s blockbuster Muse agent and OpenAI’s Dots are logging record downloads and being given access to people’s bank accounts and email inboxes, and Anthropic launched a research preview of its own Claude Duet agent in October. And in a worrying incident, agents created by OpenAI broke free of their badly protected sandbox and caused havoc on the open web.
在千禧年之交,这一愿景似乎遥不可及:谷歌上线仅几年,大多数人仍在使用拨号连接。但二十五年后的今天,能够利用互联网并为我们执行任务的自主软件代理的梦想终于实现。Meta的大热Muse代理和OpenAI的Dots等新工具正在创下下载记录,并被赋予访问人们银行账户和电子邮件收件箱的权限;Anthropic也在10月推出了其自有Claude Duet代理的研究预览版。而在一起令人担忧的事件中,OpenAI创建的代理突破了保护不当的沙盒环境,在开放网络上造成了混乱。
Just as the rise of smartphones sparked the development of a more atomized and attention-grabbing internet, the advent of powerful AI systems heralds a new era: We’re facing not the semantic web but the agentic web. This new web is developing out of sight and in ways that might not be entirely within our control. As it grows, the agentic web will inevitably transform the human web—and whether the human web survives this transition is anyone’s guess.
正如智能手机的兴起催生了更加碎片化和吸引注意力的互联网一样,强大AI系统的到来预示着一个新时代的到来:我们面临的不是语义网,而是智能体网络(agentic web)。这个新网络在视线之外以可能不完全受我们控制的方式发展。随着它的增长,智能体网络将不可避免地改变人类网络——而人类网络能否在这场过渡中幸存下来,则无人能料。
For Berners-Lee’s original vision to work, internet users would have had to annotate the pages they built with special tags so that a software agent could understand each element’s meaning—say, “street address” for the part of a physical therapy office’s web page that indicates its location and “appointment types” for the list of services. And so the idea never really caught on. “It’s a lot of labor,” says Eni Mustafaraj, an associate professor of computer science at Wellesley College. “And the benefits of that were not obvious.” For the next two decades, then, the internet remained a place for humans that put humans first, with the odd Twitter reply bot or web scraper to round things out.
为了让伯纳斯-李(Berners-Lee)的原始愿景得以实现,互联网用户必须使用特殊标签对其构建的页面进行标注,以便软件代理能够理解每个元素的含义——例如,对于物理治疗诊所网页中表示其位置的部分使用“街道地址”,对于服务列表使用“预约类型”。因此,这一想法从未真正流行起来。“这需要大量劳动,”韦尔斯利学院计算机科学副教授艾妮·穆斯塔法拉伊(Eni Mustafaraj)表示。“而且其好处并不明显。”在接下来的二十年里,互联网仍然是一个以人为中心、将人放在首位的地方,偶尔有一些 Twitter 回复机器人或网络爬虫来增添色彩。
Large language models changed that. Unlike the agents that Berners-Lee was imagining, today’s LLM-based agents don’t need any tags to understand which part of the text on a clinic’s site is its address and which details the services it offers. They can search for and process text far faster than any human, and agents with multimodal capabilities can even interpret screenshots of websites and click on specific elements such as hyperlinks and drop-down menus.
大型语言模型改变了这一局面。与伯纳斯-李设想的代理不同,如今基于大语言模型的代理不需要任何标签就能理解诊所网站文本中哪部分是地址,哪些细节描述了其提供的服务。它们搜索和处理文本的速度远超任何人类,而具备多模态能力的代理甚至能解读网站截图并点击特定元素,如超链接和下拉菜单。
They’re also just a way more intuitive means of finding information and accomplishing tasks online. Rather than poring over pages of Google results to find a budget-friendly product dupe or a half-remembered meme, why not have Claude or ChatGPT peruse hundreds of sites in just a few seconds, guided only by your vague query? Or go one step further and use a personal assistant agent like Muse to hunt down a restaurant reservation or book a flight.
它们也是在网上查找信息和完成任务更加直观的手段。与其埋头翻阅数页 Google 搜索结果以寻找平价替代品或半成品的迷因(meme),为何不让 Claude 或 ChatGPT 仅根据你的模糊查询,在短短几秒内浏览数百个网站?或者更进一步,使用像 Muse 这样的个人助理代理来寻找餐厅预订或预订航班。
As agents flood online spaces, this new user base is changing the web for good. Time magazine, for instance, is publishing versions of its articles that are easier for agents to parse and has started selling ads targeted at them. Companies from Etsy to Expedia have partnered with the major AI firms to build tools that allow agents to interface seamlessly with their services.
随着代理涌入在线空间,这一新用户群体正在永久地改变网络。例如,《时代》杂志正在发布更易于代理解析的文章版本,并开始向这些代理投放广告。从 Etsy 到 Expedia 的公司已与主要人工智能公司合作,构建工具以使代理能够无缝对接其服务。
Despite these early efforts, it’s still tough to tell exactly what forms the agentic web will take and how it will change our online experience. Depending on how it’s designed and who controls access to it, we could be in for something that’s as open and customizable as the web of the 1990s and early 2000s, only far easier to use. Alternatively, we could be reduced to viewing much of the web through tiny portholes controlled by a few dominant platforms, as the sites and creators we now favor struggle to survive the shift. And as last summer’s series of OpenAI security incidents suggests, the agents themselves could even build their own online networks and resources—whether we want them to or not.
尽管有这些早期的努力,要确切地判断代理型网络(agentic web)将采取何种形式以及它将如何改变我们的在线体验仍然很困难。取决于它的设计方式以及谁控制对其的访问,我们可能会迎来一个像 20 世纪 90 年代和 21 世纪初的网络那样开放且可定制的环境,而且使用起来要容易得多。或者,我们可能被迫通过由少数主导平台控制的微小窗口来浏览大部分网络,因为我们现在青睐的网站和创作者在转型中难以生存。正如去年夏天的一系列 OpenAI 安全事件所表明的那样,代理本身甚至可能构建自己的在线网络和资源——无论我们是否愿意。
How this plays out also depends on us: which parts of our online lives we’re happy to delegate to our agents and where we will still demand a human-centric internet. “There’s a lot we don’t know yet about how users want to use [agents],” says Ajit Varma, head of Firefox at Mozilla. But whatever does happen, the changes will be big. “It’s probably on par with getting a mobile phone,” he says. “I think things are going to change very dramatically.”
这一进程的发展也取决于我们:我们愿意将在线生活的哪些部分委托给代理,而在哪些地方我们仍要求保持以人为中心的互联网。“关于用户希望如何使用[代理],我们目前还有很多未知之处,”Mozilla 的 Firefox 负责人 Ajit Varma 表示。但无论发生什么,变化都将是巨大的。“这可能与拥有一部手机相提并论,”他说,“我认为事情将会发生非常剧烈的变化。”
Building a web for agents
为代理构建网络
There are two ways to approach building the agentic web. The first involves training agents to use browsers like humans—scrolling, clicking, typing—and letting them loose on the web that we’re all used to. The second requires building tools that allow agents to interface with the internet via text and code, their preferred media. That possibility offers more separation between the human and the agentic web: designers can create different experiences for those who use text commands and those who use browsers.
构建代理型网络有两种方法。第一种涉及训练代理像人类一样使用浏览器——滚动、点击、输入——并将它们释放到我们所有人都熟悉的网络上。第二种则需要构建工具,允许代理通过文本和代码(它们偏好的媒介)与互联网进行交互。这种可能性为人机网络之间提供了更多的分离:设计师可以为使用文本命令的人和使用浏览器的人创建不同的体验。
When Siva Reddy, a professor of computer science and linguistics at McGill University, began studying LLM agents in 2024, he focused on the first option. “At that time, we thought it should be that the best agent in the world is probably an agent that can use a browser,” he says. Such an agent would integrate seamlessly with the preexisting human web, and its owner could easily supervise it by watching as it navigated familiar interfaces.
当麦吉尔大学计算机科学和语言学教授 Siva Reddy 在 2024 年开始研究大语言模型(LLM)代理时,他专注于第一种选择。“当时我们认为,世界上最好的代理很可能是一个能够使用浏览器的代理,”他说。这样的代理将与现存的以人为中心的网络无缝集成,其所有者可以通过观察它在熟悉界面中的导航过程来轻松监督它。
The frontier AI companies were already developing these “computer-use agents.” But they didn’t work terribly well—at least not at first. “There’s a lot of moving pieces [on the web], and they are not really optimized for automatic consumption,” says Xing Han Lu, a graduate student in Reddy’s lab at McGill. We humans are great at interacting with graphical interfaces using a keyboard and mouse, but agents are not.
前沿人工智能公司已经在开发这些“计算机使用代理”。但它们的效果并不理想——至少一开始是这样。“网页上有很多动态元素,而且它们并没有真正针对自动解析进行优化。”麦吉尔大学雷迪实验室的研究生邢汉卢说。我们人类非常擅长使用键盘和鼠标与图形界面交互,但代理则不然。
PINGNAN LU
陆平南
So Reddy and Lu pivoted toward the second, tool-based approach. In the summer of 2025, they expounded on this view in a preprint paper envisioning a new kind of web interface that would allow agents to interact with websites just as effectively as we do.
因此,雷迪和陆转向了第二种基于工具的方法。在2025年夏天,他们在一份预印本论文中阐述了这一观点,构想了一种新型的网络界面,使代理能够像我们一样有效地与网站进行交互。
Such a full-featured version of the agentic web doesn’t yet exist, but it is emerging in smaller ways. For example, if you open up Claude, ChatGPT, or Muse, you’ll find an option to add a wide variety of “plug-ins” or “connectors” that your agents can use: Gmail connectors allow your agent to triage your inbox, and Instacart plug-ins let your agent do your grocery shopping. Under the hood, these plug-ins allow your agent to interact with the back ends of websites using text commands. When human engineers design these plug-ins, they can decide how they want to allow agents to interact with the website—and what they don’t want to let them do.
这样一个功能齐全的代理式网络尚不存在,但它正以较小的规模逐渐显现。例如,如果你打开Claude、ChatGPT或Muse,你会发现有一个选项可以添加各种各样的“插件”或“连接器”,供你的代理使用:Gmail连接器允许你的代理对收件箱进行分类处理,Instacart插件则让你的代理帮你采购杂货。在底层,这些插件允许代理通过文本命令与网站的后台进行交互。当人类工程师设计这些插件时,他们可以决定希望代理如何与网站交互,以及不希望让它们做什么。
In this way, connectors can help make agents much safer online. For instance, Muse can buy products for you using its connector with Stripe’s Link payment service. Stripe knows your credit card number, but the agent never sees it, and the connector requires human confirmation before a purchase goes through—so Muse can’t go on an unlicensed shopping spree.
通过这种方式,连接器可以帮助代理在网上更安全地运行。例如,Muse可以通过其与Stripe Link支付服务的连接器为你购买商品。Stripe知道你的信用卡号,但代理永远不会看到它,并且连接器要求在交易完成前需要人工确认——因此Muse无法进行未经授权的疯狂购物。
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