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GPU推理单位经济模型:从理论到现实的收益阶梯

The GPU Revenue Ladder

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用真实财务数据拆解了推理业务的盈利上限与下限,给出了清晰的单位经济账本和关键风险变量,适合评估算力基础设施或推理服务的商业可行性。

Yesterday brought two data points about the health of inference businesses : SpaceX’s third-quarter report1 & DeepSeek’s inference post.2

昨天带来了关于推理业务健康状况的两个数据点:SpaceX的第三季度报告1和DeepSeek的推理文章。2

Overall, they demonstrate that inference businesses can be quite healthy even at current prices & efficiencies. Plus there is a tremendous amount of upside assuming demand persists at higher prices per card hour.

总体而言,它们表明即使在当前价格和效率下,推理业务也可以相当健康。此外,假设需求在更高的每张卡小时价格下持续存在,还有巨大的上行空间。

Rung$/card-hourChange from aboveProvenance
Theoretical maximum revenue, DeepSeek$38.00—company claim, theoretical
Spot price, B200$8.77−77%ORNN, settled 2026-10-20
Negotiated price, SpaceX$5.27−40%S-1, implied
Realized revenue, SpaceX$2.44−54%8-K, derived
Rung每张卡小时价格($/card-hour)较上方的变化来源
理论最大收入,DeepSeek$38.00—公司声明,理论值
现货价格,B200$8.77−77%ORNN,结算于2026-10-20
协商价格,SpaceX$5.27−40%S-1文件,隐含
实现收入,SpaceX$2.44−54%8-K文件,推导得出

DeepSeek calculates a $38 maximum per GPU card-hour.3 It describes a GPU running under optimal conditions : maximum utilization for external customers rather than internal work, & 100% of its output usable & billable, sold at full list price.

DeepSeek计算出的每张GPU卡小时最大价格为38美元。3它描述了一种在最佳条件下运行的GPU:为外部客户而非内部工作提供最大利用率,且其输出的100%可用且可计费,按全价出售。

Revenue may be lower because V3 is priced below R1, & because prices vary between peak & off-peak hours.4

收入可能会更低,因为V3的价格低于R1,并且价格在高峰时段和非高峰时段之间有所不同。4

The spot price, what it costs to rent a card on the open market today, is $8.77.5 SpaceX provides us with both the negotiated price from its contracts, at $5.27,6 as well as the overall realized revenue, including operations costs, training, unusable & unbillable work.7

现货价格,即今天在市场上租用一张卡的成本,为8.77美元。5 SpaceX为我们提供了其合同中的协商价格5.27美元,6以及包括运营成本、训练、不可用和不可计费工作在内的整体实现收入。7

“At current pricing, new compute deployments are generating a payback of less than a year.”

“在当前定价下,新的计算部署产生的投资回收期不到一年。”

— Bret Johnsen, CFO, SpaceX Q3 2026 earnings call

—— Bret Johnsen,SpaceX 2026年第三季度财报电话会议首席财务官

Assuming the quote measures payback after tax, on fully loaded costs, these economics suggest that the inference business can be a very good one.8

假设该报价衡量的是税后、完全加载成本下的投资回收期,这些经济因素表明推理业务可以是一项非常好的业务。8

But the case rests on demand persisting, & on efficiency outrunning price cuts. The forces pushing the other way are considerable.

但这一论点依赖于需求的持续性,以及效率超越降价的速度。推动相反方向的势力相当可观。

GPU rental prices doubled in six months, from $4.40 to $8.08 per card hour, while the price of intelligence fell much faster. OpenAI cut Luna 80% in July & another 50% in September. A benchmark threshold that cost $0.55 eighteen months ago now clears at $0.0015, a 377-fold reduction.9 If tokens deflate that quickly while cards cost more, gross profit per card hour depends entirely on throughput gains keeping pace.

GPU租赁价格在六个月内翻了一番,从每张卡小时4.40美元涨至8.08美元,而智能的价格下降得更快。OpenAI在7月将Luna降价80%,9月又降价50%。一个18个月前成本为0.55美元的基准阈值,现在只需0.0015美元即可通过,降幅达377倍。9如果代币贬值如此之快,而卡片成本更高,那么每张卡小时的毛利润完全取决于吞吐量增长能否跟上步伐。

The second force moves inference off the datacenter altogether. AI companies are asking Qualcomm to run large models on the handset itself.

第二种力量将推理完全移出数据中心。AI公司正要求高通在手机本身上运行大型模型。

“Some of the companies at the forefront of AI are telling Qualcomm, by 2028, I need to make sure that I have the ability to run at least a hundred billion parameter model into a phone.”

“一些处于AI前沿的公司告诉高通,到2028年,我需要确保我能够在手机上运行至少千亿参数的模型。”

— Cristiano Amon, CEO, Qualcomm, on the Sources podcast

—— Cristiano Amon,高通首席执行官,在Sources播客上

Inference running on laptops & phones never sends tokens to the cloud.10

在笔记本电脑和手机上运行的推理服务绝不会将令牌发送到云端。10

But the cloud is not big enough to support demand, & new data centres are behind schedule, with GPUs sitting idle on warehouse floors waiting for power.11 JPMorgan finds that more than 60% of the data centre capacity planned for 2027 is not yet under construction, & a further 7% is delayed.12 With demand continuing to drive record revenue growth for AI, the deflationary forces may succumb to too much demand.

但云端的规模不足以支撑需求,新建数据中心进度滞后,GPU 闲置在仓库地面上等待电力供应。11 JPMorgan 发现,2027 年计划的数据中心产能中超过 60% 尚未动工,另有 7% 被推迟。12 随着需求继续推动 AI 实现创纪录的收入增长,通缩力量可能会屈服于过高的需求。

The economics of large scale inference suggest the business model is healthy at scale, & token factories benefit from more rungs to climb on the pricing ladder.

大规模推理的经济性表明,该商业模式在规模化运营下是健康的,令牌工厂在定价阶梯上拥有更多的攀升空间。

  • Space Exploration Technologies Corp., Form 8-K for the quarter ended September 30, 2026, filed October 20, 2026, Exhibit 99.1. https://www.sec.gov/Archives/edgar/data/1181412/000162828026066482/0001628280-26-066482-index.htm ↩︎
  • DeepSeek’s V4.1-Flash disclosure, which reports revenue of about $38 per card-hour at off-peak prices & roughly $0.60 per million tokens. The figure describes a single best cluster running its cheapest model, not a fleet average. DeepSeek’s earlier V3/R1 overview, from open-source week in February 2025, implied about $12.90 per card-hour: $562,027 of notional daily revenue against $87,072 of daily cost on 1,814 GPUs. https://github.com/deepseek-ai/open-infra-index/blob/main/202502OpenSourceWeek/day_6_one_more_thing_deepseekV3R1_inference_system_overview.md ↩︎
  • Every figure here is an estimate. No company in this table publishes a per-card-hour revenue figure as such. SpaceX’s are derivations from filings & DeepSeek’s is explicitly theoretical. ↩︎
  • Revenue may be lower than the maximum because V3 is priced below R1, & because prices vary between peak & off-peak hours. See note 3. ↩︎
  • ORNN Compute Price Index, settled 2026-10-20. A volume-weighted winsorized mean of executed neocloud transactions, excluding reserved & forward contracts. ↩︎
  • S-1 & S-1/A, 2026 : $1.25b divided by 325,000 GPUs times 730.5 hours equals $5.27. The GPU count & whether the contract bundles power or shells make this an upper bound on pure compute. ↩︎
  • Q3 2026 8-K : AI segment revenue of $7,560m annualized & divided by 1.7 GW. The figure uses installed rather than utilized capacity. The Q2 10-Q defines nameplate as not representing actual utilization. ↩︎
  • Payback is capex divided by annual cash flow, where cash flow is revenue less cash operating costs. Depreciation is excluded from the denominator because the capex is already the numerator. Per card, a $46 per watt build costs $55,200, while the $5.27 contract rate yields $46,165 of annual revenue against roughly $570 of cash operating cost, giving a payback of 1.21 years. At B200 spot the payback is 0.72 years. To reconcile the quote with a $46 per watt build, we assume Johnsen is measuring after tax. At a 21% federal rate, 100% bonus depreciation shields $11,592 in year one, lifting first-year cash flow to $57,187 & shortening payback to 0.97 years. That is a timing benefit rather than a cost reduction : total deductions over the asset’s life are unchanged, so it flatters a payback metric far more than it improves net present value. SpaceX has not disclosed whether the figure is pre- or after-tax, state taxes would raise the shield, & the availability of full bonus depreciation for datacenter property placed in service in 2026 should be verified rather than assumed. ↩︎
  • How GPU Prices Can Double While AI Gets Cheaper. The 377x figure comes from Epoch AI, The Plunging Price of Thought. Luna pricing from GPT-5.6. Microsoft’s 90% tokens-per-GPU-year from $555B of Cloud Spend. ↩︎
  • Cristiano Amon, Qualcomm, interviewed by Alex Heath on the Sources podcast, published October 8, 2026. He did not name the companies. Qualcomm’s current flagship can run a 30-billion-parameter mixture-of-experts model locally, so a hundred billion parameters is roughly a three-fold jump within about two years. ↩︎
  • Business Insider, October 20, 2026 : Amazon is taking ownership of Nvidia GB300 racks under a program AWS calls “Early Rack Receipt,” before the sites to run them are ready. An internal email projected roughly $5 billion of GB300 deliveries in August alone, & about $3 billion a month thereafter, with some facilities holding space for more racks but lacking the power to activate them. Amazon described staging hardware near deployment sites as standard practice. https://www.businessinsider.com/amazon-nvidia-ai-gpu-data-centers-power-shortages-2026-10 ↩︎
  • JPMorgan, cited by the Wall Street Journal in June 2026 : more than 60% of data centre capacity planned for completion in 2027 is not yet under construction, & a further 7% is delayed. Goldman Sachs Commodities Research put on-time delivery for the next one to two years at only 50% to 60%, against a historical base rate of roughly 72% for capacity scheduled within four quarters. ↩︎
  • Space Exploration Technologies Corp.,截至 2026 年 9 月 30 日止季度的 8-K 表格,提交日期为 2026 年 10 月 20 日,附件 99.1。https://www.sec.gov/Archives/edgar/data/1181412/000162828026066482/0001628280-26-066482-index.htm ↩︎
  • DeepSeek 的 V4.1-Flash 披露数据显示,非高峰时段每张卡每小时的收入约为 38 美元,每百万令牌的收入约为 0.60 美元。该数据描述的是运行其最便宜模型的单一最佳集群,而非车队平均水平。DeepSeek 此前在 2025 年 2 月开源周发布的 V3/R1 概述暗示每张卡每小时约 12.90 美元:在 1,814 张 GPU 上,名义每日收入为 562,027 美元,每日成本为 87,072 美元。https://github.com/deepseek-ai/open-infra-index/blob/main/202502OpenSourceWeek/day_6_one_more_thing_deepseekV3R1_inference_system_overview.md ↩︎
  • 此处所有数据均为估算值。本表中的任何公司均未公布此类每张卡每小时的收入数据。SpaceX 的数据源自备案文件,DeepSeek 的数据则明确为理论推算。↩︎
  • 收入可能低于最大值,因为 V3 的定价低于 R1,且价格在高峰和非高峰时段有所不同。参见注释 3。↩︎
  • ORNN 计算价格指数,结算日期 2026-10-20。执行的新云交易的数量加权温莎均值,不包括预留合同和远期合约。↩︎
  • S-1 及 S-1/A,2026 年:12.5 亿美元除以 325,000 张 GPU 再乘以 730.5 小时等于 5.27 美元。GPU 数量以及合同是否捆绑电力或机柜资源,使得这成为纯计算能力的上限估计。↩︎
  • 2026 年第三季度 8-K 表格:AI 部门年化收入为 75.6 亿美元,除以 1.7 GW。该数据使用的是装机容量而非实际利用率。第二季度 10-Q 表格定义铭牌容量不代表实际利用率。↩︎
  • 投资回收期是资本支出除以年度现金流,其中现金流为收入减去现金运营成本。分母中排除折旧,因为资本支出已作为分子。每张卡,每瓦46美元的建设成本为55,200美元,而5.27美元的合同费率在约570美元的现金运营成本下产生46,165美元的年收入,使得回收期为1.21年。在B200现货价格下,回收期为0.72年。为了将报价与每瓦46美元的建设成本相协调,我们假设Johnsen是在税后基础上衡量的。在21%的联邦税率下,100%的额外折旧在第一年屏蔽了11,592美元,将第一年现金流提升至57,187美元,并将回收期缩短至0.97年。这是一种时间上的收益而非成本降低:在整个资产生命周期内的总扣除额保持不变,因此它对回收期指标的美化程度远大于对净现值的改善。SpaceX尚未披露该数字是税前还是税后,州税会增加屏蔽效应,且应验证而非假设2026年投入使用的数据中心物业是否享有全额额外折旧优惠。↩︎
  • GPU价格如何翻倍而AI变得更便宜。377x这个数字来自Epoch AI的《思想的暴跌价格》。GPT-5.6的Luna定价。微软从5550亿美元的云支出中获得的每个GPU每年90%的token数。↩︎
  • Cristiano Amon(高通),由Alex Heath在Sources播客上采访,发布于2026年10月8日。他没有点名这些公司。高通目前的旗舰产品可以在本地运行一个拥有300亿参数的混合专家模型,因此1000亿参数大约是在两年内实现了三倍的增长。↩︎
  • 商业内幕,2026年10月20日:亚马逊正在通过其称为“早期机架接收”的计划,接管Nvidia GB300机架的所有权,而此时运行它们的站点尚未准备好。一封内部电子邮件预计仅在8月份就有约50亿美元的GB300交付,此后每月约30亿美元,一些设施保留了更多机架的空间,但缺乏激活它们所需的电力。亚马逊将在部署站点附近堆放硬件描述为标准做法。https://www.businessinsider.com/amazon-nvidia-ai-gpu-data-centers-power-shortages-2026-10 ↩︎
  • 据《华尔街日报》2026年6月援引摩根大通的观点:计划在2027年完工的数据中心容量中,超过60%尚未开工,另有7%被推迟。高盛大宗商品研究部预计,未来一到两年的按时交付率仅为50%至60%,而历史基准水平(针对四个月内排期的容量)约为72%。↩︎

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