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用AI分析评论筛选创作者:@viktor_com 替代粉丝数过滤

Follower count is the worst filter in creator marketing

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这篇展示了如何利用 AI 工具进行具体的创作者筛选工作流,有真实案例数据对比和清晰的执行步骤,写法对同行很有参考价值。

Follower count is the worst filter in creator marketing

粉丝数是创作者营销中最糟糕的筛选标准

Our team matches AI creators with brands. This week a brand asked us for AI creators with a developer audience in the US

我们的团队将 AI 创作者与品牌进行匹配。本周,一个品牌向我们寻求拥有美国开发者受众的 AI 创作者

The old way: sort the roster by followers, pitch the top of the list, hope

旧方法:按粉丝数对名单排序,向列表顶部的创作者推销,然后碰运气

The new way: an AI employee reads who actually shows up

新方法:一名 AI 员工阅读实际互动情况

Viktor took the 50 biggest creators on our roster and read the last 150 replies under each one's posts: where people are, what they build, what they ask

Viktor 选取了我们名单中粉丝量最大的 50 位创作者,并阅读了每位创作者帖子下的最后 150 条评论:人们在哪里、他们构建什么、他们询问什么

12 had an audience that matched the brief. 7 of the 10 biggest did not. 3 accounts under 30K followers were the best fit of all

其中 12 位的受众符合简报要求。前 10 大创作者中有 7 位并不符合。粉丝量低于 3 万的 3 个账号反而是最匹配的

He contacted nobody. Every name came with the replies that made the case. We pitched the 12

他没有联系任何人。每个名字都附带了支撑推荐理由的评论。我们向这 12 位进行了推介

The 8 rules we run it on are in the image

我们运行此流程所依据的 8 条规则见图片

Brands: would you rather book the biggest account, or the one whose replies look like your buyers?

品牌方:你更愿意预订粉丝量最大的账号,还是评论区看起来像你的买家的账号?

Try free at @viktor_com. $100 in credits, no card. Full link in my first reply.

在 @viktor_com 免费试用。赠送 100 美元额度,无需绑卡。完整链接在我的第一条回复中。

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