保时捷终止PIONΞERS CIRCLE NFT项目，地板价跌96%
Porsche scraps NFT project with floor price down 96%
传统车企大规模退出加密领域的标志性事件，结合股价与销量数据，反映品牌方在Web3投入上的战略收缩，值得加密行业关注。
Porsche has written off its 911 NFT project PIONΞERS CIRCLE, leaving buyers with digital artworks that are down 96%.
保时捷已将其911 NFT项目PIONΞERS CIRCLE注销，导致买家手中的数字艺术品价值暴跌96%。
PIONΞERS CIRCLE gave NFT holders access to various events, awards, and other opportunities that came with purchasing one of the NFTs modelled after the Porsche 911.
PIONΞERS CIRCLE让NFT持有者能够参加各种活动、奖项以及其他机会，这些权益伴随着购买以保时捷911为原型的NFT而获得。
Porsche didn’t exactly explain why it shut the project down, but emphasised that it was a place for “experimentation” and a “shared adventure.”
保时捷并未确切解释其关闭该项目的原因，但强调这是一个用于“实验”和“共同冒险”的地方。
“As this journey draws to a close, Porsche continues to evolve, adapting to new opportunities and shaping the future in its own way,” the company’s X statement read.
该公司在X平台上的声明写道：“随着这段旅程接近尾声，保时捷持续进化，适应新的机遇，并以自己的方式塑造未来。”
The declining floor price of Porsche’s NFT collection since launch. Source: CoinGecko
自发布以来，保时捷NFT系列的地板价（最低交易价格）持续下跌。来源：CoinGecko
Read more: 32 NFT predictions that aged like milk
阅读更多：32条像牛奶一样迅速变质的NFT预测
It cost 0.911 ETH, worth roughly $1,400, to mint one of Porsche’s 911 NFTs when the project launched in 2023.
2023年该项目启动时，铸造一枚保时捷911 NFT的成本为0.911 ETH，当时价值约1,400美元。
The collection’s floor price reached a high of over 3 ETH (then worth $5,100) one month later.
一个月后，该系列的地板价曾升至3 ETH以上（当时价值5,100美元）。
Since then, the floor price has fallen over 96% to just 0.077 ETH (~$200). The current floor price is 85% less than the 0.911 ETH mint price at launch.
此后，地板价暴跌逾96%，降至仅0.077 ETH（约200美元）。当前地板价比发行时的0.911 ETH铸造价低了85%。
Despite the shutdown, Porsche says the NFTs “will remain with their respective holders and continue to exist on the blockchain.”
尽管项目已关闭，保时捷表示这些NFT“仍将保留在其各自持有者手中，并继续在区块链上存在。”
Porsche NFT shutdown follows layoffs
保时捷NFT项目关闭紧随裁员之后
Last year Porsche fell out of Germany’s DAX stock index following a poor year for profits.
去年，由于利润表现不佳，保时捷跌出德国DAX股票指数。
Michael Leiters took over the company in January 2026 as it was already scaling down its “ultra-ambitious” production of electric vehicles.
2026年1月，迈克尔·莱特斯（Michael Leiters）接手公司，当时企业已开始缩减其“极具雄心”的电动汽车生产规模。
This year, Porsche reportedly said it would cut 3,900 jobs by 2030, and another 5,000 by 2035.
据报道，今年保时捷称将在2030年前削减3,900个岗位，并在2035年前再削减5,000个岗位。
Chinese deliveries also reportedly plunged by 32% in the first half of 2026, while deliveries overall fell by 16.5%.
据报道，2026年上半年中国交付量也骤降32%，而整体交付量下降了16.5%。
Porsche still managed to report a 34% rise in profit, but its XETRA stock price is down almost 39% across the last year.
保时捷仍报告利润增长了34%，但其XETRA股价在过去一年中几乎下跌了39%。
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