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Meta Muse Agent广告变现模式:不插广告靠商家交易费

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"Meta may be one of the very few companies that can monetize a personal agent through advertising without ever showing an ad inside the agent itself. "

"Meta 可能是极少数能够通过广告将个人代理货币化,而无需在代理本身内部展示任何广告的公司之一。"

Meta acknowledges that Muse appears as your own activity when it browses, so a merchant site it visits for you might use that visit to show you an ad on Instagram. meta

Meta 承认,当 Muse 浏览时,其活动会显示为用户自己的操作,因此它代表用户访问的商家网站可能会利用这次访问在 Instagram 上向你展示广告。 meta

That lets Meta keep ads out of Muse while still collecting commercial intent signals for its feeds, a loop few rivals can copy without both merchant tracking tags and a vast owned ad surface.

这使得 Meta 能够在保持 Muse 无广告的同时,继续为其信息流收集商业意图信号,而很少有竞争对手能在同时拥有商家追踪标签和庞大自有广告平台的情况下复制这一闭环。

Instead of in-agent ads, Zuckerberg has promised to fund Muse's free tier with a small transaction fee, reportedly paid by merchants rather than purchasers, whose size Meta still hasn't disclosed.

与在代理内投放广告不同,扎克伯格承诺通过收取小额交易费来资助 Muse 的免费版本,据报道该费用由商家而非购买者支付,而具体费率 Meta 尚未披露。

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