AI助理付费意愿:主动性、信任与Agent交互
What Would Make an AI Assistant Worth Paying For?
the general population does not care about being 10% more efficient. I have a hot take thesis that this Muse charm is actually less about trying to win the hardware game and it's more about data collection in the real world to fuel Zuckerberg's future metaverse of mapping out the actual world.
普通大众并不关心效率提升10%。我有一个大胆的观点:这款Muse饰品实际上并非为了在硬件竞争中胜出,而是为了收集现实世界的数据,为扎克伯格未来构建的、旨在映射真实世界的元宇宙提供燃料。
We were joking internally like we're days away from an agent messaging someone saying I noticed you weren't that into her so I went ahead and broke up with her.
我们内部曾开玩笑说,距离一个智能体发消息给某人‘我注意到你对她没太大兴趣,所以我干脆替你们分手了’的日子不远了。
There is massive defensibility around proactivity. I was biking to work. I want to get stuff done and I just start talking to chat GBT voice and throughout my 30-minute bike ride to work categorized my emails submitted them to different labels sent out calendar invites got to the desk inbox zero but it will be a very fine line because if you cross that line once you lose all trust with your user
主动性方面存在巨大的护城河。我曾骑车上班,我想处理完手头的事,于是直接开始与ChatGPT语音对话,在30分钟的通勤骑行中,我对邮件进行分类、将它们归档到不同的标签下、发送日历邀请,最终让收件箱清零。但这将是一条非常微妙的界线,因为一旦越界,你就会失去用户的所有信任。
does feel like there's going to be infrastructure and products that exist only for agentto agent interactions that doesn't exist today what do you think
感觉将会出现仅用于智能体间交互(agent-to-agent interactions)的基础设施和现有产品所不具备的功能,你怎么看?
it is inevitable that we're going to see All right, welcome to the A16Z show. I'm so psyched to be here with my friend David Pollen. We hung a couple of weeks ago. We're both so enthusiastic about everything that's been happening with personal assistant um and consumer AI generally. And man, so much has happened in the last couple of weeks. Maybe to tee it up, you know, I sort of think that there's been a few moments where some part of the, you know, ecosystem has sort of seen God.
这似乎是不可避免的。好吧,欢迎收听A16Z播客。我非常兴奋能在这里和我的好友David Pollen一起录制节目。我们几周前见过面。我们都对近期个人助理以及更广泛的消费者AI领域发生的一切充满热情。天哪,过去几周发生了太多事情。也许可以先铺垫一下,我觉得生态系统的某些部分经历过几次‘顿悟时刻’(see God)。
Um and chatbt was a big one. And you know, I think for a lot of folks in November 22 and a bit of 23, it was like, what is this thing that can, you know, write emails and poems and, you know, start to have a conversation back and forth and feel like you're interacting with the synthetic person? That was of course the the beginning, the big bang. Um, the second moment really was coding agents and everything that developers have been obsessed with around sort of quad code and codecs and the ability to trivially create software.
嗯,ChatGPT是一个重要的里程碑。对于2022年11月及2023年初的许多人来说,那种体验是:这个能写邮件和诗歌、能来回对话、让你感觉像是在与一个合成人类互动的东西到底是什么?那当然就是起点,是大爆炸时刻。第二个重要时刻则是编码智能体,以及开发者们一直痴迷于诸如Quad Code等代码生成工具,以及 trivially(轻易地)创建软件的能力。
And then finally, most recently with Instinct, Muse, and ChachiPT work, we've had this extraordinary enthusiasm around personal agents and what they can do for us as consumers. So, we're here to talk about all things personal agents. Um, we're going to go as deep as we can. We're going to assume that everybody has seen many of the same things that we have seen and we're going to make this the first in a series of conversations.
最后,最近随着Instinct、Muse和ChatGPT的工作进展,我们对个人智能体及其能为消费者带来的价值产生了非凡的热情。因此,我们今天来探讨所有关于个人智能体的话题。我们将尽可能深入探讨。我们假设大家都已经看到了许多与我们相同的案例,并将此作为系列对话的第一期。
Welcome, David.
欢迎大卫。
Thank you. Thanks for having me. Excited to be here. Let's like zoom out and and maybe talk about you know the arc of uh personal agents over the last few months, the last few weeks. What have you been seeing? What's your sort of view on things?
谢谢。感谢邀请我来到这里,我很兴奋能在此分享。让我们把视角拉远一些,聊聊过去几个月、甚至几周个人智能体(personal agents)的发展脉络。你看到了什么?你对当前局势有什么看法?
Yeah, so this space has exploded over the past four weeks. We can roll it back. I was I was an early adopter of Poke. So I want to say Poke, which was kind of one of the first like consumer AI agents to really hit the market. Yes. That launched I believe it was September 8th and then I started using it September 11th, like 3 days later. And like I remember it so vividly cuz it was just an unbelievable experience. Their their whole gimmick was this, you know, negotiation with the agent on how much you're actually going to pay.
是的,这个领域在过去四周内爆炸式增长。我们可以回溯一下。我是 Poke 的早期采用者之一。所以我想提一下 Poke,它可以说是首批真正打入市场的消费级 AI 智能体之一。没错。我记得它是在 9 月 8 日推出的,然后我在三天后的 9 月 11 日开始使用它。我记得非常清晰,因为那是一次难以置信的体验。他们的核心噱头在于与智能体协商最终的实际支付金额。
And it totally blew my mind. Um then comes late November and Open Claw gets released and that kind of takes the actual world by storm of like there is there is something coming. And then a few other have popped up here and there, but most recently we saw Instinct really blow up the the tech Twitter bubble. just absolutely rode a wave, went nuts, and then it was just dominoes. You have Grockbot, you have Muse, you have a bunch of longtail ones like Caddy or Ali or Pi.
这完全颠覆了我的认知。接着到了 11 月下旬,Open Claw 发布,它在现实世界中掀起了一阵风暴,让人感觉到某种新事物正在到来。随后又有一些产品零星出现,但最近我们看到 Instinct 在科技 Twitter 圈子里彻底爆火。它简直是一路狂飙,疯狂增长,然后就像多米诺骨牌一样接连爆发。你有 Grockbot,有 Muse,还有一堆长尾产品,比如 Caddy、Ali 或 Pi。
And it's really been amazing to see, you know, this whole tech bubble is just exploding with interest and like an intellectual curiosity for what can these agents do for us on a day-to-day basis. And there's uh I think everyone's kind of in the same boat where nobody really knows like it's it's the wild wild west. We're just playing around here.
看到这一切真的令人惊叹。你知道的,整个科技圈对日常层面这些智能体能为我们做什么充满了兴趣和智力好奇心。我认为大家处境都差不多,没人真正清楚现状,这里简直是狂野西部。我们只是在随意探索。
I totally agree. And you we should take a moment to talk about Assistant Bench, which is this new, you know, really important and discussed benchmark that you're the author of. Maybe tee up Assistant Bench a little bit and then I'll ask you a few questions.
我完全同意。我们应该花点时间谈谈 Assistant Bench,这是你撰写的一篇备受关注和讨论的新基准测试。先简单介绍一下 Assistant Bench,然后我会问几个问题。
Assistant Benchmark is a site that essentially compares all these AI assistants on a use case basis. So we're asking all of these assistants the same prompt. Book me a flight to Chicago. find me a vegetarian restaurant within five blocks of my specific location, etc., etc. And we're comparing the actual outcome on like on a oneshot prompt. Does it actually work? Does it ask follow-up questions? How does it perform across 16 different dimensions?
Assistant Benchmark 是一个本质上按用例比较所有 AI 助手的网站。所以我们向所有这些助手发出相同的提示词:帮我订一张去芝加哥的机票;在我具体位置五街区范围内找一家素食餐厅等等。我们比较的是单次提示(oneshot prompt)下的实际结果:它真的有效吗?它会追问后续问题吗?它在 16 个不同维度上的表现如何?
And we compare those all. So, it's we use the word benchmark. Think of it more as like a consumerf facing benchmark, not necessarily technical behind the scenes, but if I want to book a flight, which one should I actually use? Who is performing the best? how fast are they actually replying? Got into this whole comparison because I was just doing market research myself trying to figure out how are these all comparing against one another?
我们将所有这些进行比较。因此,我们使用“基准测试”这个词。可以将其更多地视为面向消费者的基准测试,而不一定是幕后的技术基准测试。但如果我想预订机票,我实际上应该使用哪一个?谁的表现最好?它们的实际回复速度有多快?我开始进行这种全面的比较,是因为我自己正在做市场调研,试图弄清楚它们彼此之间是如何比较的?
What are the gaps? And uh published a bit of that and it was uh almost two weeks ago. It's 16 days ago today that we launched it and it's just absolutely exploded. It's, you know, over 100,000 views on the the website has website has had over 100,000 visitors have out had outreach from basically every single founder. Um, and I think it really just goes to show like everyone's curious. People people are looking for for answers to where this industry is is moving.
存在哪些差距?嗯,我们发布了一部分相关内容,那是大约两周前的事了。今天是项目上线的第16天,它简直彻底爆火了。网站浏览量超过10万次,访客超过10万人,几乎收到了每一位创始人的 outreach(联系/反馈)。嗯,我认为这充分表明每个人都充满了好奇心。人们都在寻找答案,想了解这个行业正朝着什么方向发展。
And so talk us through David. That's incredibly exciting. It's cool to actually It's funny how benchmarks have become such a staple now of the conversation because it's so there's so many launches it's hard to try everything which is also an exciting signal. Maybe talk us through everybody who's not Instinct and Muse. We're definitely going to deep dive on those later, but who else do you think is doing interesting work and what are the kind of directions of specialization that you're seeing?
David,请给我们详细讲讲。这非常令人兴奋。基准测试如今已成为对话中的固定环节,这很有趣。由于产品发布太多,很难尝试每一个,这本身也是一个令人兴奋的信号。也许我们可以聊聊除了 Instinct 和 Muse 之外的其他玩家。我们稍后肯定会深入探讨那两家,但你觉得还有哪些人在做着有趣的工作?你看到了哪些类型的专业化方向?
Totally. So, we've got a bunch of longtail solutions out there. I think I would categorize it into two groups. You have like the BTOC consumerf facing generalized agents. That's like the Instinct or Muse. Um, some of the longer tail ones, you have Caddy, you have Ali, you have Season. Um there's I believe 64 right now just in the general category on the site and then we can break that down even further into a little more specialized within that.
完全正确。所以我们有一堆长尾解决方案。我认为可以将它们分为两类。一类是像 Instinct 或 Muse 那样的 B2C(面向消费者)通用型智能体。另一类较长的尾部包括 Caddy、Ali 和 Season。嗯,我相信目前网站上仅通用类别就有64个,然后我们还可以在此基础上进一步细分为更专业化的领域。
So you can have travel specific ones uh like soore or miso. You can have email specific ones. The other side of the spectrum is going to be more of like your B2B workflow type uh assistants. And those are, you know, anyone from the town to catch to Vellum. And they're all essentially doing the same thing, right? They're they're your assistant that's actually like more of like an executive assistant, not not the consumerf facing um approach to it.
所以你可以有特定于旅行的,比如 soore 或 miso。你也可以有特定于电子邮件的。光谱的另一端则是更多偏向 B2B 工作流类型的助手。这些包括从 town to catch 到 Vellum 的任何产品。它们本质上都在做同样的事情,对吧?它们是你的助手,更像是行政助理,而不是那种面向消费者的方法。
And that's kind of like the general landscape at the moment. Um, so far to my knowledge there are 122 different ones.
这就是目前的整体格局。据我所知,目前共有122种不同的产品。
Wow.
哇。
Across all the categories.
涵盖所有类别。
Incredible. And what about areas of concentration? Where is the most sort of interesting competitive focus?
令人惊叹。那在专注领域方面呢?最具竞争力的焦点在哪里?
So everyone right now by and large is focusing on the generaliz like
所以目前大多数人都在聚焦于通用性,比如……
Yep.
是的。
Yeah.
对。
Yeah.
对。
Just trying to do trying to do everything.
只是试图做所有事情。
And when you think about something like travel, just to pick on that, that's an infrequent high value behavior. Do you think that that category ends up being organized more as a connector into the horizontal agent or do you think they have the right to win as a general horizontal agent as well?
当你想到像旅行这样的场景——就举这个例子来说,这是一种低频高价值的行为。你认为这类场景最终会更倾向于作为接入水平代理的连接器,还是你认为它们也有能力作为通用的水平代理胜出?
I think you're going to maybe see potentially one winner as as an independent agent, but by and large I really think it is going to be more of a connector. Um,
我认为你可能会看到潜在的一个赢家作为独立的代理出现,但总体而言,我确实认为它更可能是一个连接器。嗯,
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