派拉蒙1100亿美元收购华纳兄弟和解,未剥离资产
Paramount Settles Suit & EPA Repeals Climate Controls | Bloomberg Law
好莱坞史上最大并购案扫清监管障碍,无资产剥离的和解条款重塑行业格局,建议关注传媒板块后续整合动态。
This is Bloomberg Law with June Graasso from Bloomberg Radio.
这里是彭博法律,我是来自彭博广播的琼·格拉索。
This settlement is not a vote of support for this merger. It is not a blessing of the broader merger. Broadly speaking, we believe further consolidation in markets that are central to American economic life doesn't serve the American economy, consumers, or competition well. The settlement of the antitrust lawsuit brought by 12 states may not be a vote of support for Paramount's historic $110 billion acquisition of Warner Brothers, but it was a vote to remove the final obstacle to the deal.
这项和解协议并不代表对此次合并的支持。它也不是对更广泛合并行为的背书。从广义上讲,我们认为在美国经济生活中至关重要的市场中进一步整合,并不利于美国经济、消费者或竞争。由12个州提起的反垄断诉讼的和解,可能并不代表对派拉蒙以1100亿美元历史性收购华纳兄弟的支持,但它确实是对消除交易最后障碍的投票。
Attorneys general from 12 states and the Writers Guild had sued to block the deal, arguing that it would give Paramount an undue share of the movie and cable TV industries. The settlement announced by California Attorney General Rob Bont doesn't do anything to change that dominance. It just calls for some new commitments from the company without any devestatures. The block, the merger coalition, which represents more than 40 organizations that oppose the tieup, slammed the settlement, calling it a sweetheart deal. quote, "We are disappointed and angry that the interests of average Americans have been trampled to benefit oligarch billionaires."
12个州的总检察长和作家协会提起诉讼以阻止该交易,认为这将使派拉蒙在电影和有线电视行业中占据不当的主导份额。加州总检察长罗布·邦恩宣布的和解协议并未改变这种主导地位,只是要求该公司做出一些新的承诺,且没有任何资产剥离。代表40多个反对合并的组织组成的“阻止合并联盟”抨击了该和解协议,称其为“特殊待遇协议”。引述:“我们对普通美国人的利益被践踏以惠及寡头亿万富翁感到失望和愤怒。”
The blockbuster deal will vastly reshape Hollywood with Paramount now controlling two of its biggest studios, two major subscription streaming services, and dozens of TV channels ranging from CBS to HBO. Joining me is Bloomberg Intelligence senior litigation analyst Jennifer Ree. Jen, what is Paramount giving up to get this settlement? Very little. Really, at the end of the day, I think this is a win for Paramount and a surprising settlement.
这笔重磅交易将彻底重塑好莱坞,派拉蒙现在控制着其最大的两家制片厂、两大主要订阅流媒体服务以及数十个电视频道,范围从CBS到HBO。与我一起讨论的是彭博情报的高级诉讼分析师詹妮弗·里。詹,为了达成这项和解,派拉蒙放弃了什么?几乎什么都没放弃。事实上,我认为这是派拉蒙的胜利,也是一项令人意外的和解。
Um, because we all expected something structural, a structural aspect, and that's where I see it as a win for Paramount because there's nothing structural in it. By that, I mean, June, that they have to sell something rather than just making a bunch of promises about how they're going to behave once they're merged. Now, there are some divevestature commitments in here, but only if the merged company is in breach of certain terms, which I doubt they'd be in breach of because it's actually a pretty easy agreement with which they can abide.
嗯,因为我们都预期会有结构性措施,即结构方面的内容,而我认为这正是派拉蒙获胜的原因,因为其中没有任何结构性要求。我的意思是,琼,他们不需要出售任何资产,而只需做出关于合并后行为的一系列承诺。不过,这里确实有一些资产剥离的承诺,但仅当合并后的公司违反某些条款时才会触发。我怀疑他们会违反这些条款,因为这实际上是一项相当容易遵守的协议。
And I understand that a lot of these terms Paramount had been offering for months, including releasing 30 films a year in theaters.
而且我了解到,派拉蒙几个月来一直在提供许多这些条款,包括每年在影院上映30部电影。
Yes, you know, they had. And I think in some ways I believe some of these commitments really aren't a big change from the way they've just always done business. You know, for instance, people are talking about this commitment to release 30 movies to theaters every year. Now, that's release, not make. So, it doesn't necessarily have to be a movie that they produce, but they only have to either produce or co-produce 50%.
是的,你知道,他们确实有。而且我认为在某些方面,我相信这些承诺与他们一直以来的商业运作方式相比并没有太大变化。例如,人们谈论的是每年向影院发行30部电影的承诺。注意,这里是“发行”,而不是“制作”。因此,这不一定意味着必须是他们制作的电影,但他们只需要制作或联合制作其中50%即可。
So, that's the first thing. And it's really not that different from what they're already each individually doing. So, this isn't asking for much from Paramount.
所以,这是第一件事。而这与他们各自目前的做法其实并没有太大不同。因此,这对派拉蒙来说要求并不多。
And it seemed like California and the states were holding all the cards. Paramount was set to face late fees of $7 million a day if it didn't close the deal by the end of the month and $7 billion if the deal fell apart. The states beat Paramount in court, winning a court-ordered pause on the merger, and the company agreed to pause the merger until as late as next June. It seemed like they had an edge in the negotiations at this point.
当时似乎加州和各州掌握了所有主动权。如果派拉蒙未在月底前达成协议,将面临每天700万美元的滞纳金;若交易破裂,则需支付70亿美元。各州在法庭上击败了派拉蒙,赢得了一项法院命令,暂停合并交易,该公司同意将合并暂停至最晚明年六月。此时看来,他们在谈判中占据优势。
Absolutely. It was a very odd situation because I think the states very much had leverage, not because their case against the merger was so strong, because honestly it wasn't that strong, but because time time and the financial aspects were on their side. And I really think that they could have waited this out. It would have put more pressure on Paramount. Maybe they might have gotten better terms. But then Paramount, knowing I believe that it didn't have the leverage it needed for a settlement negotiation to come out favorably, threatened to leave California.
绝对如此。情况非常奇特,因为我认为各州拥有很大的杠杆优势,并非因为他们反对合并的案件如此有力——说实话,案件本身并不那么强——而是因为时间和财务因素站在他们一边。我真的认为他们可以坐等局势发展。这将给派拉蒙施加更大压力,也许他们会获得更有利的条款。但随后,派拉蒙意识到(我认为)自己在和解谈判中缺乏必要的杠杆以争取有利结果,于是威胁要离开加州。
And I think that's what did it because that would have been devastating on the state and had an impact on the state's economy as well as so many employees and people who live there. And I think it was that threat that the attorney general of California called blackmail. I think of it as just trying to do what they can to get leverage. That did give them the leverage to get to this settlement and to get to it when they did, which was midepptember.
而我认为正是这一威胁起了作用,因为这将对州政府和该州的经济社会以及众多员工和居民造成毁灭性打击。我认为加州总检察长称之为勒索的行为,在我看来只是各方尽力争取筹码的表现。这确实赋予了他们筹码,促成了这笔和解协议的达成,并确定了协议达成的时间,即9月中旬。
And I kind of thought late September would be more likely.
我当时觉得9月下旬的可能性更大一些。
Apparently, pressure was on the attorney general Bont from the governor, LA's mayor. I mean, would Paramount really have left California in the end?
显然,来自州长和洛杉矶市长的压力施加在了总检察长邦特身上。我的意思是,派拉蒙最终真的会离开加州吗?
It really would have been a major disruption to their business and actually quite an endeavor and very expensive for them. And that was the big question. You know, it was funny. I had so many clients saying, you know, are they going to do this or not? Is this a real threat or not? And I'd say, look, I'm not in their head. I can't say what the company would or wouldn't do, but it was enough of a threat. There was enough of a concern that it did what they wanted it to do, which was to get a settlement out of the states and a settlement that's widely favorable in my view to Paramount.
这对他们的业务来说确实会造成重大干扰,而且对他们而言实际上是一项艰巨且非常昂贵的任务。这也是当时最大的疑问。你知道,有很多客户问我:他们到底会不会这么做?这是否构成真正的威胁?我会说,我无法揣测他们的想法。我不能断言公司会或不会做什么,但威胁已经足够大,担忧也足够深,从而达到了他们的目的——即从各州获得和解,而且在我看来,这是一项对派拉蒙(Paramount)极为有利的和解。
So, California had its reasons for this, but the other states, and there were several states that were holding out, including New York, Connecticut, Massachusetts, and Minnesota. According to Bloomberg sources, they decided that the expense of litigating without California would be too much. So, litigation would be too much for those states. You know, I have to say that if you look at the cases where states have been the plaintiffs and alone without the federal government or without private parties, it tends to be pretty big groups of states.
因此,加州有其自身的理由,但其他一些州也在观望,包括纽约、康涅狄格、马萨诸塞和明尼苏达。据彭博社消息来源称,它们认为在没有加州参与的情况下进行诉讼的成本过高。也就是说,对这些州而言,诉讼负担太重了。我必须指出,如果你观察各州作为原告单独起诉的案例(没有联邦政府或私人当事人的参与),通常都是相当多的州联合行动。
You have 12. You have 14. I think it was something like 14 when the state sued to block T-Mobile and Sprint. You had a pretty big group of states going after NextStar and Tegna. And also a big group of states going after Live Nation. They have very small group, you know, they one or two antitrust attorneys. They don't have the money. They don't have the physical resources. And then they they're going up against major heavy hitter lawyers on the other side and unlimited resources essentially.
你有12个州,有14个州。我记得当州政府起诉以阻止T-Mobile与Sprint合并时,大约有14个州参与。在NextStar和Tegna案中,也有相当多的州联合发起诉讼。同样,在针对Live Nation的案件中,也有大量州参与。相比之下,它们的规模非常小,只有一两名反垄断律师。它们既没有资金,也没有实体资源。而对方则是实力强劲的大型律所,拥有近乎无限的资源。
They really do need and California was leading. So you have to remember that this litigation now has been going for quite some time. California's been in the lead. It is a little bit difficult for another state to take over that role and jump in. So, I do think that once California and, you know, other states aside from New York had decided that they were going to settle, the other states really had to, as did the Writer's Guild of America, which was also a plaintiff.
它们确实需要支持,而加州一直走在前列。因此你必须记住,这场诉讼已经持续了相当长的时间。加州一直处于领导地位。另一个州要接管这一角色并介入会比较困难。因此,我认为一旦加州以及除纽约以外的其他州决定和解,其他州就不得不跟进,就像美国编剧工会(Writer's Guild of America)一样,它也是原告之一。
Yeah, the Writer's Guild apparently was blindsided.
是的,美国编剧工会显然被打了个措手不及。
Right. I haven't seen as much news, but the settlement they reached is even weaker. And I I think they must have been blindsided because their concerns about harm were to writer markets, writers of movies, writers of television shows, writers that are uh signed on contract with studios. And instead, what they agreed to was some guarantee of employment for CBS News Bureau, which is different from the areas which they said would be harmed.
对。我看到的新闻不多,但他们达成的和解协议甚至更弱。我认为他们肯定是被打了个措手不及,因为他们所担心的损害是针对作家市场的,包括电影编剧、电视节目编剧,以及那些与制片厂签有合同的编剧。然而,他们最终同意的是为CBS新闻局提供某种就业保障,这与他们声称会受到损害的领域是不同的。
So now let's talk about that. You have now Paramount is going to control both CBS News and we've seen what's happened at CBS News. So he they'll control CBS and CNN and apparently the Connecticut Attorney General was really pushing for a devestature of those networks, but Ellison would not agree to that.
所以现在让我们谈谈这个。现在派拉蒙将同时控制CBS新闻和……我们已经看到了CBS新闻发生的情况。所以他们将控制CBS和CNN,显然康涅狄格州总检察长非常推动对这些网络进行拆分,但埃里森不同意这样做。
So now there's going to be an independent editorial oversight board. What does that mean?
所以现在将设立一个独立的编辑监督委员会。这意味着什么?
Well, you know, let's just say that it's really something that's quite uninforceable. So, it's a board made up of five people. They have to be journalists, retired or currently act acting journalists. And there, you know, a bunch of qualifications written into the settlement as to what that means to be an experienced journalist. And no more than two can be from the same pol
嗯,你知道,我们不妨说这实际上是一个很难执行的条款。所以,这是一个由五人组成的委员会。他们必须是记者,退休的或现任的记者。并且,在和解协议中写入了许多关于什么是资深记者的资格要求。而且,来自同一政治阵营的人不能超过两个。
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