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Snowflake财报拆解:AI定价、毛利取舍与RPO信号

5 Interesting Learnings from Snowflake at $6 Billion in Revenue: 37% Growth and Accelerating, 126% NRR, and a Gross Margin Guided Down to Pay for AI

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SaaS创始人必读的定价与财务权衡案例:展示了如何用“复用计量表”统一AI与核心业务,以及用“牺牲毛利换运营效率”的逻辑应对AI成本压力。

Snowflake reported its fiscal Q2 2027 on September 2. And it crushed it:

Snowflake 于 9 月 2 日公布了其 2027 财年第二季度的业绩。并且表现优异:

  • Product revenue was $1.49 billion, up 37% year over year, the third consecutive quarter of accelerating growth.
  • The stock closed at $306 before the print and traded around $370 the next morning, within striking distance of the $401.89 all-time high it set back in November 2021.
  • Fifty-two weeks ago it traded at $118.
  • Snowflake also raised its full-year product revenue guide from $5.84 billion to $6.07 billion in a single quarter. A $230 million raise, and the implied full-year growth rate went from 31% to 36%.
  • 产品收入为 14.9 亿美元,同比增长 37%,这是连续第三个季度实现加速增长。
  • 在财报发布前,股价收于 306 美元,次日早盘交易价格约为 370 美元,距离其在 2021 年 11 月创下的 401.89 美元历史最高价仅一步之遥。
  • 52 周前,其交易价格为 118 美元。
  • Snowflake 还将全年产品收入指引从 58.4 亿美元上调至 60.7 亿美元,增幅达 2.3 亿美元,隐含的全年增长率为 31% 升至 36%。

Reaccelerating at a $6 billion run rate almost never happens. Snowflake’s product revenue growth went 26%, 32%, 29%, 30% across fiscal 2026, then 34%, and now 37%.

在 60 亿美元的年化收入基础上重新加速几乎从未发生过。Snowflake 的产品收入增长率在 2026 财年分别为 26%、32%、29%、30%,随后是 34%,现在是 37%。

The five in brief:

五大要点:

  • Sequential product revenue adds went from $68M to $108M to $158M in three quarters.
  • About half the acceleration came from AI products, and the other half from those products pulling more core consumption behind them.
  • Non-GAAP product gross margin fell from 76% to 75%, and the full-year guide went to 74%. Operating margin guidance went up on the same call.
  • Total RPO grew 30% while current RPO grew 42%.
  • 126% NRR, and only 49 net new customers crossed $1M in the quarter.
  • 连续三个季度的产品收入环比增量分别为 6800 万美元、1.08 亿美元和 1.58 亿美元。
  • 约一半的加速来自 AI 产品,另一半则来自这些产品带动的核心消费增长。
  • 非公认会计准则(Non-GAAP)产品毛利率从 76% 降至 75%,全年指引调整为 74%。在同一电话会议中,运营利润率指引也有所上调。
  • 总 RPO(剩余履约义务)增长 30%,而当前 RPO 增长 42%。
  • 净留存率(NRR)为 126%,本季度仅有 49 家新客户达到 100 万美元以上。

#1. Growth Went 30% to 34% to 37%, and the Sequential Dollar Add More Than Doubled in Two Quarters

#1. 增长率从 30% 升至 34% 再到 37%,且两个季度内环比美元增量翻倍不止

The dollars are the better read at this scale:

在这个规模下,美元数值是更好的观察指标:

  • Q3 FY26: +$68 million sequential
  • Q4 FY26: +$68 million sequential
  • Q1 FY27: +$108 million sequential
  • Q2 FY27: +$158 million sequential
  • 2026 财年第三季度:环比增加 6800 万美元
  • 2026 财年第四季度:环比增加 6800 万美元
  • 2027 财年第一季度:环比增加 1.08 亿美元
  • 2027 财年第二季度:环比增加 1.58 亿美元

Snowflake added more net new product revenue in the last three months than in any quarter in its history, and it has now done that two quarters running. Ramaswamy called it out on the call as a second consecutive record sequential dollar quarter. A percentage can accelerate on a weak year-ago comp. A record dollar add against your own best quarter is a harder thing to fake.

Snowflake 在过去三个月新增的净产品收入超过其历史上任何单季度的水平,且已连续两个季度如此。Ramaswamy 在电话会议上指出,这是连续第二个创纪录的环比美元增量季度。百分比增长率可能因去年基数较低而显得加速。但与你自身最佳季度相比创下新的美元增量纪录,则更难造假。

Two caveats. Roughly one point of the full-year growth guide comes from the Observe acquisition, so the organic guide is closer to 35%. And the guide implies deceleration from here: Q3 product revenue of $1.588 to $1.593 billion is a sequential add of about $99 million, and the implied Q4 is about $63 million, which puts Q4 growth back near 35%. Snowflake has beaten and raised every quarter this year, so treat the guide as conservative. But the company is not forecasting 37% to hold.

两点注意事项。全年增长指引中约有 1 个百分点来自 Observe 收购,因此有机增长指引更接近 35%。此外,该指引暗示增速将放缓:2027 财年第三季度产品收入预计为 15.88 亿至 15.93 亿美元,环比增量约为 9900 万美元,隐含的第四季度增量约为 6300 万美元,这使得第四季度增长率回落至接近 35%。Snowflake 今年每个季度都超预期并上调了指引,因此可将指引视为保守估计。但公司并未预测 37% 的增长率能持续保持。

#2. About Half the Acceleration Came From AI Products, and the Other Half Came From AI Pulling Core Consumption With It

#2. 约一半的加速来自 AI 产品,另一半则来自 AI 带动核心消费增长

Ramaswamy was asked directly to separate the AI contribution from the core. His answer: roughly half the acceleration came from AI products (CoCo, CoWork, AI functions, the Cortex AI Gateway), and the other half came from those products dragging more core platform consumption behind them.

Ramaswamy 被直接问及如何将 AI 贡献与核心业务分离。他的回答是:大约一半的加速来自 AI 产品(CoCo、CoWork、AI 功能、Cortex AI Gateway),另一半则来自这些产品带动了更多核心平台消费。

The adoption numbers:

采用数据如下:

  • CoCo, the coding agent, surpassed 9,100 accounts, adding more than 2,000 in the quarter alone
  • CoWork, the knowledge worker agent formerly called Snowflake Intelligence, reached 5,800 accounts
  • Total customer count is 14,554
  • 编码代理 CoCo 用户数突破 9,100 个,仅本季度就新增超过 2,000 个
  • 知识工作代理 CoWork(前身为 Snowflake Intelligence)达到 5,800 个用户
  • 客户总数为 14,554

Roughly 60% of the account base is touching the coding agent. Snowflake counts these as the average of the last four weeks of the quarter across capacity and on-demand accounts, so the denominator is not perfectly clean, but the attach rate is real and it is fast.

约 60% 的用户群体正在使用编码代理。Snowflake 将此类用户定义为季度内过去四周在容量账户和按需账户中的平均值,因此分母并非完全纯净,但附加率真实且增速迅速。

The pricing decision underneath it: AI went on the same consumption meter customers already have, rather than into a separate product line with its own SKU, its own sales motion and its own quota. Every AI query runs on data already stored and governed in Snowflake, so the AI dollar and the core dollar arrive together. That is why the acceleration shows up in one revenue line instead of a new one.

其背后的定价决策是:AI 服务并入客户已有的统一消费计量体系,而非作为拥有独立 SKU、独立销售流程和独立配额的新产品线。每个 AI 查询都在 Snowflake 中已存储并受治理的数据上运行,因此 AI 收入与核心收入同步入账。这就是为什么加速效应体现在单一收入线中,而非新增一条收入线。

Ramaswamy also said the cost-management skill inside CoCo ranks in the top ten skills customers use. Snowflake shipped an agent that helps its own customers spend less on Snowflake, and consumption accelerated 7 points anyway. He framed it as a lesson learned the hard way during the pandemic optimization cycle: pushing customers toward efficient spend builds enough trust that they bring you more projects.

Ramaswamy 还指出,CoCo 的成本管理技能位列客户最常用的十大技能之一。Snowflake 推出了一款帮助其自身客户减少 Snowflake 支出的代理,尽管如此,消费仍加速了 7 个百分点。他将此总结为疫情优化周期中用惨痛教训换来的经验:推动客户进行高效支出,足以建立信任,从而带来更多项目。

And he was clear that the acceleration is broad-based, with AI-native companies still a small part of revenue. The buyers here are the Global 2000, not a handful of model labs running up a bill.

他明确表示,此次加速具有广泛基础,AI 原生公司仍只占收入的一小部分。这里的买家是全球 2000 强企业,而非少数几家疯狂烧钱的模型实验室。

#3. They Gave Up Two Points of Gross Margin on Purpose and Raised Operating Margin Guidance Anyway

#3. 他们主动放弃两个点的毛利率,但仍上调了运营利润率指引

Non-GAAP product gross margin came in at 74.7%, down from 76.4% a year ago. Snowflake then guided the full year to 74.0%. CFO Brian Robins was direct about why: a higher revenue mix from fast-growing AI workloads that carry a lower contribution margin.

非 GAAP 产品毛利率为 74.7%,低于一年前的 76.4%。Snowflake 随后将全年指引定为 74.0%。CFO Brian Robins 直言原因:快速增长的 AI 工作负载带来更高的收入占比,但其贡献利润率较低。

The list of companies reporting this is getting long. Figma’s gross margin came down roughly five points year over year on AI credits. Canva hit the same wall on its free tier. Box held its line at 81% because it sells the content and permissions layer and does not buy the inference. Snowflake buys the inference, so Snowflake pays for it.

公布财报的公司名单越来越长。Figma 因 AI 信用额度导致毛利率同比下降约五个点。Canva 在其免费层级上也遇到了同样的瓶颈。Box 维持在 81% 的水平,因为它销售的是内容和权限层,并不购买推理能力。Snowflake 购买推理能力,因此需为此付费。

Where Snowflake found the money is the interesting part. Non-GAAP operating margin came in at 15.3%, up more than 400 basis points year over year, and the full-year operating margin guide went from 13.5% to 14.5%:

Snowflake 的资金来源是有趣的部分。非公认会计准则(Non-GAAP)营业利润率为 15.3%,同比提升超过 400 个基点,全年营业利润率指引从 13.5% 上调至 14.5%:

Revenue grew 35% and total operating expenses grew 17%, at roughly 9,250 employees. Robins described it as offsetting growing cloud costs with slowing headcount expense.

收入增长 35%,总运营费用增长 17%,员工总数约为 9,250 人。Robins 将其描述为用放缓的人员成本来抵消不断增长的云成本。

Two points of gross margin for four points of operating margin and seven points of growth. The AI bill came out of headcount, and Snowflake told investors the gross margin line was going down before anyone asked.

毛利率变动两个百分点带来营业利润率四个百分点的变动和百分之七的增长。AI 账单来自人员成本,Snowflake 在任何人提问之前就告诉投资者毛利率将会下降。

#4. Total RPO Grew 30% While Current RPO Grew 42%

#4. 总 RPO 增长 30%,而当前 RPO 增长 42%

Remaining performance obligations were $9.00 billion, up 30%. That growth rate has gone the wrong direction all year: 42% at the end of fiscal 2026, 38% in Q1, 30% now. In absolute dollars RPO is down from $9.77 billion at year end.

剩余履约义务(RPO)为 90 亿美元,增长 30%。该增长率今年一直朝错误方向发展:2026 财年末为 42%,第一季度为 38%,现在为 30%。按绝对金额计算,RPO 已从年底的 97.7 亿美元下降。

Meanwhile 54% of that RPO is expected to be recognized in the next twelve months, and that current portion grew roughly 42% year over year. Deferred revenue fell from $3.35 billion to $2.57 billion over six months.

与此同时,预计其中 54% 的 RPO 将在未来十二个月内确认,且该当期部分同比增长约 42%。递延收入在六个月内从 33.5 亿美元降至 25.7 亿美元。

So the forward book decelerated while revenue accelerated, and the near-term book accelerated while the long-term book shrank as a share. In a consumption business both can be true at once. RPO measures when a customer signed a capacity contract. Revenue measures when they burned it. A 126% net revenue retention rate means customers are burning through committed capacity faster than the contract assumed, which pulls revenue forward and pushes the recommitment into a future quarter.

因此,远期订单减速,而收入加速;近期订单加速,但长期订单占比缩小。在消耗型业务中,这两种情况可以同时存在。RPO 衡量客户何时签署容量合同,收入衡量客户何时消耗这些容量。126% 的净收入留存率意味着客户消耗承诺容量的速度比合同假设的要快,这会将收入提前并推迟重新签约到未来的季度。

Salesforce reported the same shape in August: current RPO up 14% while noncurrent RPO grew 7.5%. Two very different companies, both with the acceleration living inside twelve months.

Salesforce 在八月报告了相同的形态:当前 RPO 增长 14%,而非当前 RPO 增长 7.5%。两家截然不同的公司,其加速效应都存在于十二个月之内。

If you sell consumption, RPO will make you look worse in your best quarters and better in your worst ones. Snowflake handles that by reporting both numbers and walking through the 54% split on every call.

如果你销售的是消耗型产品,RPO 会在你最好的季度让你看起来更糟,在最差的季度让你看起来更好。Snowflake 通过报告这两个数字并在每次电话会议中详细说明 54% 的拆分来处理这一问题。

#5. 126% NRR, but Only 49 Net New Customers Crossed $1M

#5. 126% NRR,但仅有 49 家新客户跨越 100 万美元门槛

Net revenue retention was 126%, up from 125% at the end of the fiscal year. Most public B2B companies are reporting NRR in the low 100s right now. Box printed 106% last week and treated it as a win, correctly.

净收入留存率为 126%,高于财年结束时的 125%。目前大多数公开交易的 B2B 公司报告的 NRR 都在 100 出头的水平。Box 上周公布了 106% 的数据,并将其视为胜利,这是正确的。

The customer metrics underneath it:

其下的客户指标:

  • 828 customers with trailing twelve-month product revenue over $1 million, up 27% year over year, and up 49 from 779 in Q1
  • 692 net new customers in the quarter, up 32%
  • 829 Forbes Global 2000 customers, 14 more than last quarter
  • 14,554 total customers
  • 43% of customers now share data with at least one stable edge
  • 过去十二个月产品收入超过 100 万美元的客户有 828 家,同比增长 27%,较第一季度的 779 家增加 49 家
  • 本季度新增净客户 692 家,增长 32%
  • Forbes Global 2000 客户 829 家,比上季度多 14 家
  • 14,554 位总客户
  • 43% 的客户现在至少与一个稳定边缘共享数据

Product revenue grew 37%. The count of customers over $1 million grew 27%. Snowflake is growing revenue faster than it is minting seven-figure accounts, so the money is coming from accounts that were already large getting larger.

产品收入增长了 37%。超过 100 万美元的客户数量增长了 27%。Snowflake 的收入增长速度超过了其创造七位数账户的速度,因此收入增长来自原本就较大的账户进一步扩大。

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