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Paragrin创始人复盘:如何向政府机构销售AI及部署策略

Making Cities Awesome: Peregrine’s Nick Noone & Ben Rudolph

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Paragrin is really around this idea of how can we leverage technology to work with our cities, our counties, our states uh to to impact the the places that we live in. At the bottom of the pyramid really when it comes to how to make cities awesome is the idea of safety. The idea that people need objective safety and also need to feel safe. And when that stability is there, it's amazing what's possible. And there were all these kind of contrasting but but but actually similar concepts that we were wrestling with at the time.

Paragrin 的核心理念在于:我们如何利用技术与我们所在的城市、县、州合作,以改善我们生活的地方。在金字塔底层,关于如何让城市变得卓越的关键在于安全的概念。人们既需要客观上的安全,也需要感受到安全。当这种稳定性存在时,可能性是惊人的。当时我们一直在纠结于这些看似对立但实际上相似的概念。

We were thinking about how to deploy inside of institutions and also find ways to eliminate the mishandling of information inside of really complex organizations that have access to super super sensitive data. And then if we could create an the backbone infrastructure level of the modern city then [music] we could help to preserve individuality. We talk about privacy and other aspects of what it means to be like an individual person but also bring people together. [music] [music] One of the most important stories in AI is from a company that you may not have heard of, but is almost certainly keeping you and your loved ones safe.

我们在思考如何在机构内部部署,并寻找方法消除那些能够访问极其敏感数据的复杂组织内部的信息处理不当问题。然后,如果我们能构建现代城市的基础骨干基础设施,那么[音乐]我们就能够帮助保护个性。我们谈论隐私以及作为个体意味着什么的其他方面,同时也将人们聚集在一起。[音乐][音乐] AI 领域最重要的故事之一来自一家你可能没听说过,但几乎肯定在保护你和你的亲人安全的企业。

Paragrin is building AI that protects cities and communities and they are rejecting the surveillance state while doing that. And this should be a fantastic conversation about one of the most important applications of AI, forward deployed engineering, civil liberties, and much more. So, let's get into it. Nick, you ran Palunteer's SOCOM unit. You deployed into dangerous high stakes intelligence operations in the Middle East.

Paragrin 正在构建保护城市和社区的 AI,同时他们也在拒绝监控国家。这应该是一场精彩的对话,探讨 AI 最重要的应用之一、前沿部署工程、公民自由等许多话题。所以,让我们深入探讨一下。Nick,你曾领导 Palunteer 的 SOCOM 部门。你在中东的危险高 stakes 情报行动中进行了部署。

Tell me, what does forward deployed engineering actually mean? Um, what does Silicon Valley get wrong about it?

告诉我,前沿部署工程到底是什么意思?硅谷在这方面错在哪里?

Palanteer was a really fun experience and a really formative one because um before joining the company, I had no idea what this concept of forward deployed engineering meant. Um, but I was surrounded by people that were running into customer environments and doing who knows what.

Palanteer 是一段非常有趣且极具塑造性的经历,因为在加入公司之前,我完全不知道什么是前沿部署工程这个概念。但是,我被一群冲进客户环境并做着无人知晓事情的人包围着。

Yeah.

是的。

I watched them I watched them leave the office. I watched them come back to the office and tell stories. Um, it just felt to me like the adventure of a lifetime to be able to go into a customer context and own the customer's problem but also take pride in the fact that the problem is belongs to the customer and then take pride in getting the customer to the win. And so there these two kind of these two truths that I learned when I was an early forward deployed engineer and that we try to embrace as we've built our company and those are that we psychologically go in and own or co-own the problem.

我看着他们,看着他们离开办公室。我看着他们回到办公室并讲述故事。嗯,对我来说,能够进入客户环境并承担解决客户问题的责任,同时为客户的问题属于他们这一事实感到自豪,并为帮助客户取得成功而感到自豪,这简直是一生中难得的冒险经历。因此,在我作为一名早期前部署工程师时,我学到了两个道理,我们在构建公司时也努力践行这些道理:那就是在心理上我们要去承担或共同承担这个问题。

We talk internally about getting all the way to the outcome with and on behalf of our customers. technology and all of the the skills and ways of delivering our tech is part of the answer, but the real answer is just getting to the outcome at all costs. Ideally, three to five times faster than any other person or team could do and everything flows from there. But recognizing that at the end of the day, it's the customer's win.

我们在内部讨论如何不惜一切代价为客户达成最终结果。技术和所有提供我们技术的方式和技能是答案的一部分,但真正的答案是不惜一切代价达成结果。理想情况下,速度要比任何其他个人或团队快三到五倍,一切由此展开。但要认识到,归根结底,胜利属于客户。

It's not our win. and taking deep pride in the impact that we have on the institution and on the people that we're sitting across the table from. Like that's that's where the magic is culturally.

这不是我们的胜利。我们对自身对机构以及坐在桌对面的人产生的影响深感自豪。就像那样,文化上的魔力就在那里。

What does Silicon Valley get wrong about it? When we first started building Paragrin, the forward to plate engineering concept had been around for for a while. And we got feedback that when really smart people from top five, top 10 or equivalent equivalent schools would go into a really complicated place like the LAPD and quickly try to understand 30 years of institutional context, not just at the data level, but at the the human level.

硅谷对此有什么误解?当我们刚开始构建 Paragrin 时,“前部署工程”(forward deployed engineering)这个概念已经存在一段时间了。我们收到反馈称,当来自顶尖前五、前十或同等名校的非常聪明的人进入像洛杉矶警察局(LAPD)这样极其复杂的地方,并试图快速理解三十年的机构背景时,不仅是在数据层面,而且是在人性层面。

Like how does this organization work? How are decisions made? How do teams interoperate with each other? The idea that moving fast is even possible in that environment is very counterintuitive to the customer. And unfortunately, I think that shows up as ego

比如这个组织是如何运作的?决策是如何做出的?团队之间是如何相互协作的?在这种环境中“快速行动”甚至可行的想法对客户来说非常违背直觉。不幸的是,我认为这表现为一种自我中心主义。

to a lot of organizations where people have dedicated their entire lives to a particular role. And I think Silicon Valley misses that sometimes that letting go of our intelligence, letting go of our own skills and abilities, trying to suspend our ego and then really get into the customer's context is a is an easy thing to say, but it's like it's such a high empathy, patient

在许多组织中,人们将毕生精力奉献给某个特定角色。我认为硅谷有时忽略了这一点,即放下我们的智力、放下我们自己的技能和能力,试着抑制我们的自我,然后真正深入客户的语境,说起来容易,但这是一种需要极高同理心和耐心

Yeah.

是的。

way of working.

的工作方式。

Yeah. I love that. Ben, you well while while Nick was off deploying into the Middle East, you were in almost the opposite part of the world in every sense of the world word. Uh you were doing refugee work in Africa, uh in India, but you landed on a similar thesis of the world and technologies role in it. Maybe say a word on that.

是的,我很喜欢这个观点。Ben,当Nick前往中东部署任务时,你在世界上的位置几乎处于完全相反的一端。你曾在非洲、印度等地从事难民工作,但最终得出了一个相似的论点:关于世界以及技术在其中所扮演的角色。或许你可以就此多说几句。

Yeah, absolutely. So I for for me I've always been obsessed with this idea of how do you how do you make impact with technology? I graduated school and I had these I remember I had these two offers. One was to go uh work at a small startup at the time, Airbnb, and uh the UN Refugee Agency, which is an organization that goes and helps refugees uh who are making these extremely dangerous uh treks across country lines, usually because of war, uh to try and get help.

是的,绝对如此。对我来说,我一直痴迷于这样一个问题:如何利用技术产生影响力?我毕业时记得收到了两份工作邀请。一份是去当时还是一家小型初创公司的Airbnb工作,另一份是加入联合国难民署(UN Refugee Agency),这是一个帮助那些因战争等原因而穿越国境进行极其危险跋涉的难民的机构,试图为他们提供帮助。

And so I took that path and deployed to the Sudanese border uh the Colombian border and you know was deeply humbled and uh really un deeply understood uh these types of uh situations and where where technology can help and where where honestly it can't help. And I remember the thing that I I took away from that experience is, you know, UNHCR is this is this deeply disconnected organization. It does phenomenal work, but it's deeply disconnected.

于是我选择了那条道路,被派往苏丹边境和哥伦比亚边境。你知道,那段经历让我深感谦卑,也让我对这些情况以及技术在何处能发挥作用、在何处确实无能为力的现实有了深刻的理解。我记得从那次经历中得出的最重要的一点是,联合国难民署(UNHCR)是一个脱节严重的组织。它做着非凡的工作,但内部严重脱节。

They have some data. It's often in spreadsheets, and it was very difficult to actually make make sense of. And so that's where I started to like form this thesis of a lot of these problems are downstream of data problems where you can have a lot of of impact. After UNHCR, the UN refugee agency, I left to to join uh an organization that you probably haven't heard of. It's called Demagi. They're a small company. They work building last mile healthcare solutions in underresourced places around the world.

他们有一些数据,通常以电子表格的形式存在,很难真正理清头绪。因此,我开始形成这样的论点:许多问题的根源在于数据问题,而在这些方面技术可以产生巨大影响。离开联合国难民署后,我加入了一家你可能没听过的组织,名叫Demagi。这是一家小公司,致力于在全球资源匮乏地区构建最后一公里的健康医疗解决方案。

And so like one specific example, one project I worked on while I was there, we were working with the Indian government on this project building applications to help folks in rural India adhere to their uh tuberculosis drugs. And uh at the end of the day, we did get it deployed and that technology rapidly spread throughout the country. And that was a really cool moment for me and really formed my thesis and idea around how Paragan can have impact and how you can how technology can have impact in uh in the communities that that we live in.

举一个具体的例子,我在任职期间参与的一个项目是与印度政府合作,开发应用程序以帮助印度农村地区的人们坚持服用结核病药物。最终,我们成功部署了该技术,并迅速在全国范围内推广开来。那对我来说是一个非常令人振奋的时刻,也进一步确立了我关于Paragon如何产生影响、以及技术如何在我们要生活的社区中发挥影响的论点和理念。

And so paragrin is really around this idea of how can we leverage technology to work with our cities, our counties, our states uh to to impact the the places that we live in.

因此,Paragon的核心思想在于:我们如何利用技术与我们的城市、县、州等合作,从而对我们所居住的地方产生影响。

Take us back to 2017. You cold called your way into the San Pablo Police Department.

让我们回到2017年。你通过冷呼叫成功进入了圣帕布洛警察局。

What was going through your heads when you did that? In 2016 when Ben and I um got together actually on a on a vacation with a bunch of our gymnastics teammates, we um had a conversation basically 10 years after we graduated saying should we build something together? We got together in San Francisco and with my experience in the national security space and similar in the US government, Ben's experience working on humanitarian causes.

当时你们心里在想什么?2016年,我和Ben在一次与许多体操队友的度假中实际上走到了一起,我们进行了一次对话,基本上是在毕业十年后讨论是否应该一起做一些事情。我们在旧金山见面,结合我在国家安全领域的经验以及类似在美国政府的经历,加上Ben在人道主义事业方面的工作经验。

And you know, on my end, I'd been flying back and forth between Baghdad and similar places in the Middle East. And you know, Ben was commuting God knows how many flights into Africa. And we looked at ourselves and said, "This is the place where people live. This is the place where people thrive. This is where the majority of our lives are spent. And then we started thinking about how to deconstruct working with American cities.

你知道,在我这边,我一直在巴格达和中东类似的地方之间飞来飞去。而Ben则不知道飞了多少次去非洲。我们看着自己说:"这是人们生活的地方。这是人们繁荣发展的地方。这是我们大部分生命所在的地方。然后我们开始思考如何解构与美国城市的合作。"

And what we came to is at the bottom of the pyramid really when it comes to how to make cities awesome is the idea of safety. The idea that people need objective safety and also need to feel safe. And w

而我们得出的结论是,在如何让城市变得出色的金字塔底层,实际上是安全的概念。人们需要客观上的安全,也需要感到安全。而w

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