Kalshi高管:加密为第二大业务,拟通过合规嵌入全球扩张
Kalshi’s Plan to Build the Largest Exchange on Earth
揭示了Kalshi从美国向全球扩张的具体合规路径与渠道策略(嵌入本地券商),对理解预测市场赛道的竞争格局与机构化趋势有参考价值。
Bankless Nation. I'm here with John Wang from Khi. John, welcome to the podcast.
Bankless Nation。我和来自Khi的John Wang在一起。John,欢迎参加播客。
Thank you for having me.
谢谢邀请我。
John, is Koshi a crypto company?
John,Koshi是一家加密货币公司吗?
Uh, I think so. Yeah, I think in the crypto world like there's obviously an onchain definition of like onchain or crypto company. Um, I don't think we're on chain company by any means. Uh, and there are onchain prediction markets out there for sure. Um but uh crypto is our second largest business line behind sports. Um we have 90% market share in the crypto predictions world. Um we uh a lot of our like biggest you know partners are in the crypto industry like Coinbase um Robin Hood crypto like Phantom um and some others. uh they route their orders and trades through us and so I think we're pretty deeply embedded in the industry and um that's pretty much what my role is is you know to help us get get even deeper.
嗯,我想是吧。是的,我认为在加密货币领域,显然有一个关于链上或加密货币公司的链上定义。嗯,我不认为我们以任何方式是一家链上公司。嗯,而且确实存在链上预测市场。嗯,但加密货币是我们第二大业务线,仅次于体育。我们在加密货币预测领域拥有90%的市场份额。嗯,我们许多最大的合作伙伴都在加密货币行业,比如Coinbase、Robin Hood Crypto、Phantom等。他们通过我们路由他们的订单和交易,所以我认为我们已经深深嵌入到行业中,而我的角色就是帮助我们要更深入地融入其中。
Okay. So crypto is like there's the cryptosphere of influence and I think what you're saying is Khi is somewhat inside the cryptosphere of influence in a number of different ways but you're distinguishing it from Kelshi is not an onchain company. Does Kelshi want to be an onchain company? Um, ultimately we just want to build like products that are super easy to use and accessible to people. Um, like normal people that don't necessarily aren't necessarily like super experts in crypto.
好的。所以加密货币就像有一个加密货币影响力圈,我认为你的意思是Khi在一定程度上处于这个加密货币影响力圈内,以多种方式,但你将其与Kelshi区分开来,Kelshi不是一家链上公司。Kelshi想成为一家链上公司吗?嗯,最终我们只是想构建像产品那样超级易用且对人们易于访问的产品。嗯,就像那些不一定一定是加密货币超级专家的普通人一样。
Um, and so uh, our approach has always been to like go the regulated route and I think US regulations are heading more towards being on chain. Um, you know, with all the different like legislature that's coming out. Um but uh at the current state of US regulations like it's it's not compatible. Um I think in you know several years I that's somewhere where we want to get to. Um but product wise I think the products that we've been building um have been either like you know around trading crypto for example the largest crypto companies in the world I would say are like Binance, Coinbase, Kraken um these centralized exchanges they are all about allowing their users to trade the price of crypto and uh that's pretty much what our crypto prediction markets offer to our users.
嗯,所以我们的方法一直是走监管路线,我认为美国的监管正朝着更加链上的方向发展。嗯,你知道,随着各种立法的出台。嗯,但在美国监管的当前状态下,它是不兼容的。嗯,我认为在几年内,这是我们想要达到的地方。嗯,但在产品方面,我认为我们正在构建的产品要么是关于交易加密货币的,例如世界上最大的加密货币公司我会说是Binance、Coinbase、Kraken等这些中心化交易所,它们都是为了让用户能够交易加密货币的价格,而这基本上就是我们向用户提供加密货币预测市场所做的事情。
Um we also have our new regulated per offering which is the first regulated perpetual futures exchange in the US. Um that's like the first time essentially you have a per app on the app store. You have um you know legal novpn access for normal US users. Um kind of like your your your mom, your cousin um even like uh your friend could access it. and also US institutions like comp can compliantly access it via like the type of infrastructure that they utilize.
嗯,我们还有新的受监管永续合约产品,这是美国首家受监管的永续合约交易所。嗯,这基本上意味着你在 App Store 上有了一个永续合约应用。你知道,普通美国用户可以通过合法的 VPN 访问它。嗯,就像你的妈妈、你的表亲,甚至你的朋友都可以访问它。此外,美国的机构用户也可以通过他们使用的此类基础设施合规地访问它。
Um also I think like the deposits and withdrawals aspects of being like a centralized exchange is a large reason why many people still use centralized exchanges. Um and for us crypto is an important rail uh for depositing and withdrawing from the platform. So obviously we have like the ability to just you know deposit and withdraw uh stable coins or crypto assets um in the US but internationally we're open in 140 countries.
嗯,我认为像中心化交易所那样的存取款方面是许多人仍然使用中心化交易所的主要原因。嗯,对我们来说,加密货币是用于从平台存取资金的重要通道。因此,显然我们具备在美国直接存取稳定币或加密资产的能力,但在国际上,我们在 140 个国家开放服务。
The crypto rail is the only rail that we currently accept um for people to come into platform uh put their money in because we found it's the most frictionless way to get like you know global monetary access um and sort of uh the the most frictionless way to convert from you know the local currency to the actual US dollar that we accept.
加密通道是我们目前唯一接受的通道,让人们进入平台存入资金,因为我们发现这是获得全球货币接入最无摩擦的方式,也是将当地货币转换为我们接受的美元最无摩擦的方式。
I see. I see. So the for Cali to accept international customers, the only on-ramp that's viable and easy to integrate is like the stable coin or yeah local local stablecoin local fiat stable coin onramp into into Kelshi. H how much of Kelshi's businesses business volume and trading volume is from outside of the US? Like how dominant is that side of Keli? Yeah, we're still predominantly a US company um in terms of user base, but uh I think the international side is a huge focus of ours.
我明白了。我明白了。所以为了 Cali 接受国际客户,唯一可行且易于集成的入口就是稳定币,或者说是本地法币稳定币入口,进入 Kelshi。Kelshi 的业务量和交易量中有多少来自美国以外?Keli 的那部分业务占主导地位吗?是的,就用户群而言,我们仍然是以美国为主的公司,但我觉得国际业务是我们的一大重点。
Um we are taking a somewhat unique approach there which is obviously like even in the US there's there's these two paths to growing a prediction market you know six seven years ago which is you go offshore and um you kind of take the unregulated route or you go onshore and work with the regulators in the US um and kind of like that's like the really hard hard path right like spending years just doing legal stuff um while like shipping a product in beta and not even being able to you know market it and such.
嗯,我们采取了一种 somewhat 独特的方法,这很明显,即使在美國,发展预测市场也有两条路径,也就是六七年前那样:你可以去海外,走不受监管的路径;或者留在国内,与美国监管机构合作。嗯,这就像是那条非常艰难的道路,比如花几年时间只做法律事务,同时在 beta 阶段推出产品,甚至无法进行市场推广等。
So we're kind of taking a similar long long-term approach to our international markets as well where we're working with like either the regulators or like the largest brokers in each country um uh to to sort of embed our prediction markets inside their products similar to how we've been embedding them into Robin Hood or Coinbase. And so we've been able to secure deals with like Wealth Simple in Canada or like XP, which is the largest broker in Brazil.
因此,我们在国际市场上也采取了一种类似的长期策略,即与各国的监管机构或最大的券商合作,将我们的预测市场嵌入到他们的产品中,这与我们将其嵌入 Robin Hood 或 Coinbase 的方式类似。因此,我们已与加拿大的 Wealth Simple 或巴西最大的券商 XP 等达成了合作。
So overnight, like it's the long game, but overnight we can essentially unlock like uh the entirety of like a country's tradable like trader user base um if we get some of these partnerships. But we're also doing a lot of like um on the ground efforts to to try and um you know find a dialogue with each individual regulator. As Ryan and I have watched the growth of prediction markets, we have frequently used the comparison between Kelshi and Poly Market as kind of like Tether and Circle.
所以,这是一个长期的游戏,但一旦达成这些合作伙伴关系,我们实际上可以解锁一个国家整个可交易的交易者用户群。同时,我们也在地面开展大量工作,试图与各监管机构建立对话。Ryan 和我在观察预测市场的增长时,经常将 Kelshi 和 Poly Market 的对比比作 Tether 和 Circle 的对比。
You have the compliant onchain onshore version, which is the circle, you know, it wants to work with the regulators, be very compliant. That's kind of the structural edge that Circle has. And and then there's Tether, which is kind of like playing in the offshore Euro dollar world, which is a very big world. And uh Tether has been able to grown actually grow pretty aggressively because it's actually not onshore and because it's not really constrained by the regulations.
你有一个合规的链上境内版本,也就是 Circle,它希望与监管机构合作,保持高度合规。这是 Circle 的结构优势。而 Tether 则像是在离岸美元世界(Euro dollar world)中运作,那是一个非常大的市场。Tether 之所以能够相当激进地增长,正是因为它不在境内运营,且不受监管的严格限制。
And we kind of took that same growth story between the two largest stable coins, Circle and Tether, and we kind of have applied them similarly to the prediction markets between Kali, the onore version, and Poly Market, the the offshore version. Do you think that that is an accurate comparison? And uh where do you think that comparison or or yeah that comparison breaks down if it does?
我们借鉴了两大稳定币 Circle 和 Tether 之间相似的增长故事,并将其同样应用于预测市场领域:Kali 是境内版本,Poly Market 是离岸版本。你认为这种比较准确吗?如果存在不准确之处,你认为这种比较在哪里会失效?
Yeah. Well um it's it's always good to uh have some analogies to like reason across but I think with stable coins in particular it's um the product ultimately is like selling the US dollar. Um and there's a much greater product market fit or like need for the US dollar at least historically in like these third world country nations or offshore countries. So I think tether has just f like found a greater pain point for the customer. um and therefore like their growth internationally has been quite astron astronomical.
是的。拥有类比来辅助推理总是好的,但我认为就稳定币而言,其本质产品是在出售美元。历史上,在这些第三世界国家或离岸国家,对美元的产品市场契合度或需求要大得多。因此,我认为 Tether 找到了客户更大的痛点,从而使其国际增长非常惊人。
Um whereas with prediction markets I think it's less about like um you know we're shipping something that is like uscentric to the rest of the world. It's more about like each country and each type of really just group of people they have different questions about the world that they care about. And ultimately um all our markets are just about creating like the types of relevant events and markets that people want to trade.
嗯,相比之下,我认为预测市场不太像是我们向世界其他地区输出某种以美国为中心的产品。它更多的是关于每个国家、每种类型的人群,他们对自己关心的世界有不同的问题。最终,我们的所有市场都是关于创建人们想要交易的相关事件和市场类型。
Um and so obviously both uh like all the leading prediction markets in the world right now have mostly had US teams that are like focused on creating US specific markets. We found like um even some of our like uh markets in certain like whether it be like cricket um good great adoption internationally um the world cup was great for international adoption um crypto has been actually quite a strong like uh you know everyone in the world knows about bitcoin everyone in the world knows about ETH and so that's also crossed a lot of borders so Um, no I don't I don't think it's exactly a one to well it's not the I think the analogy breaks down in terms of like what the product actually is but in terms of the approach I think um yeah could be somewhat similar although I think we are like compared to like most regulated companies like a Coin
嗯,因此显然,目前全球领先的预测市场大多由专注于创建美国特定市场的美国团队主导。我们发现,即使是我们的一些市场,在某些领域(比如板球)在国际上获得了很好的采用,世界杯对国际采用也很有帮助。加密货币实际上也非常强劲,因为全世界的人都知道比特币,全世界的人都知道以太坊,所以它也跨越了很多国界。嗯,不,我不认为这完全是一回事,或者说这个类比在产品本身方面并不适用,但在方法上,我认为嗯,是的,可能有些相似,尽管我认为与大多数受监管的公司(比如Coinbase)相比,我们……
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