美国高校面临生源断崖式下跌与财务危机
US Colleges Face a Shrinking Student Pipeline
Nathan Grawe is professor of economics at Carleton College and the author of the book, The Agile College, How Institutions Successfully Navigate Demographic Changes, and he joins us now from Minnesota. Professor Grawe, great to have you with us, and maybe we could just start by talking about this kind of broader demographic trend. When we talk about the cliff, how precipitous is it? What does it look like, and and how are you seeing that manifest itself at Carleton Colleges and place places like it?
内森·格劳(Nathan Grawe)是卡尔顿学院(Carleton College)的经济学教授,也是《敏捷大学》(The Agile College)一书的作者,该书探讨了机构如何成功应对人口结构变化。他现在从明尼苏达州加入我们。格劳教授,很高兴您能来到我们节目,也许我们可以先从讨论这种更广泛的人口趋势开始。当我们谈到“悬崖”时,它有多陡峭?它看起来是什么样的,以及您是如何看到它在卡尔顿学院等地方显现出来的?
Yeah. So a cliff might be overly abrupt. The reality is that what we're seeing is over the course of maybe fifteen or twenty years, a decline in the number of babies being born totaling about fifteen or sixteen percent. So it's one percent decline one year and another 0.7% decline the next year, but it adds up. For institutions that don't have large endowments, which is most of them, that kind of contraction year after year after year can be really destabilizing.
是的。“悬崖”这个词可能过于突兀了。现实情况是,在大约十五到二十年的时间里,我们看到的出生婴儿总数下降了约百分之十五或十六。也就是说,某一年下降百分之一,下一年下降百分之零点七,但累积起来影响很大。对于没有大量捐赠基金(endowments)的机构来说——大多数机构都属于这种情况——这种年复一年的收缩可能会带来极大的不稳定。
And there's compounded issues here, right? Because you're seeing a decline in international students partially due to visa complications. Keep in mind, those are students who mostly pay full tuition because they don't qualify for domestic aid. And there's other factors as well, including college is so expensive. A lot of people are looking at doing other things, trade school or skipping it altogether. What does the bigger picture look like, and how big are those factors in comparison to the demographic issue?
这里还有叠加的问题,对吧?因为国际学生人数也在下降,部分原因是签证问题。请记住,这些学生大多支付全额学费,因为他们不符合国内资助的条件。还有其他因素,包括大学费用如此高昂。许多人正在考虑做其他事情,比如去职业学校或直接跳过大学。更大的图景是什么样的,这些因素与人口问题相比有多大影响?
Yeah. It's pretty important. If we go back to the, financial crisis just about a decade or so ago, fifteen years ago, and we look since then, we've seen a pretty substantial decline in the number of people going to colleges. It's been focused in the two year sector where enrollments fell by more than one third. A lot of that just reflects a strong economy. We've had very low unemployment with the exception of the pandemic blip, and we've had wage conversions.
是的,这相当重要。如果我们回到大约十年前、十五年前的金融危机时期,并观察从那以后的情况,我们看到上大学的人数出现了相当显著的下降。这种下降主要集中在两年制院校领域,那里的入学人数下降了超过三分之一。这在很大程度上反映了强劲的经济状况。除了疫情期间的短暂波动外,我们的失业率一直很低,而且工资水平有所上升。
Wages at the bottom of the wage distribution have been rising faster than the middle and the top, and that draws some students out of higher ed altogether and into either the labor market or they might choose the trades and get a certificate but not follow through to the associate's degree or a four year degree. We've got those factors that have led to a decline in the number of high school graduates who go on to college.
工资分布底层的工资上涨速度快于中层和顶层,这使得一些学生完全退出高等教育,进入劳动力市场,或者他们可能选择从事技术行业并获得证书,但不继续攻读副学士学位或四年制学位。正是这些因素导致高中毕业生中继续上大学的人数减少。
We've seen a decline of about 10% over the last decade or so, and now we are on this precipice of this decline in the number of young people reaching college going age. So it's a very challenging time with a lot of, as you point out, a lot of different forces converging all at once. Nathan, what does this mean for the schools themselves? How are they, I don't wanna say reacting to this, but kind of changing their business model and their approach with with the understanding that this is is coming?
过去十年左右,我们目睹了大约10%的下降,而现在我们正站在年轻人口进入大学年龄人数下滑的悬崖边缘。这是一个充满挑战的时期,正如你指出的那样,多种力量同时汇聚。内森,这对学校本身意味着什么?它们是如何——我不想说是应对——而是基于这一趋势即将发生的认知,改变其商业模式和方法的?
Think that our colleagues here at Bloomberg have reported on a number of these schools having to close their doors, yes, because of the demographics, demographics, but these compounding factors as well. How is it altering the terrain of of higher education? Yeah. We certainly have seen, an unusual number of colleges that are closing. But even those that are staying open, we're seeing program closures with greater propensity, so we're looking for efficiencies and expenses, but we've also seen more competitiveness in the recruitment.
彭博社的同事确实报道过一些学校因人口结构变化以及这些叠加因素而不得不关门大吉的情况。这如何改变了高等教育的格局?是的,我们确实看到异常数量的学院关闭。但即使那些保持开放的学院,我们也看到课程关闭的趋势更加明显,因此我们在寻求效率并控制开支,同时也看到了招聘竞争的加剧。
So while the long term trend has certainly been positive in the cost of higher ed, in the last decade we've seen declines adjusting for inflation both in the sticker price and in the net price that is after the institutional grants are accounted for, and they're meaningful declines. So if we look at tuitions and fees, just the sticker price adjusted for inflation, at public four years that's down 7% in the last decade, and if you look after the grant aids are awarded by the institutions, we're looking at much more substantial declines in the net fee income that the institutions are collecting.
虽然高等教育成本的长期趋势无疑是积极的,但在过去十年中,经通胀调整后,无论是标价还是扣除机构助学金后的净价都出现了下降,且降幅显著。因此,如果只看学费和费用(即经通胀调整后的标价),公立四年制大学的标价在过去十年下降了7%;而如果看机构发放助学金后的情况,我们看到机构收取的净收入出现了更为实质性的下降。
If these trends continue, how does this shake out? Do you see colleges needing to consolidate? Do you see more specializations in certain sectors so they could combine those students, less of a broad based liberal education, a lot of these places because they just can't afford to keep that many different programs? What do you do, and how do you convince kids that this is worth their money? This is worth the debt they might have to incur?
如果这些趋势持续下去,结果会如何?你认为学院需要合并吗?你是否认为某些领域会出现更多专业化,以便整合学生资源,减少广泛的基础通识教育?许多地方因为负担不起维持如此多不同项目的成本,可能会这样做。那么你会怎么做,又如何说服学生这是值得他们花钱、值得他们承担可能产生的债务的?
Yeah. I think you're you're nailing it in that it's it's not gonna be a silver bullet solution. We're looking at at forces that are large enough that we're gonna need a lot of different solutions altogether. But at the heart of all of those solutions, we have to think about meeting students more effectively where they're at. And so it does mean making the argument for the return on investment because we know students, as they're considering going to college, care very much about this as an investment, so we have to speak their language and make clear the relevance of what this is to their life after college.
是的。我认为你抓住了重点,即这不会是一个万能的解决方案。我们面对的是足够庞大的力量,因此我们需要多种不同的解决方案。但在所有这些解决方案的核心,我们必须思考如何更有效地在学生的当前处境下满足他们的需求。这意味着我们需要论证投资回报率,因为我们知道,学生在考虑上大学时非常看重这一点作为一项投资,所以我们必须用他们的语言进行沟通,并明确这与他们大学毕业后生活的关联性。
But it also means we have to really promote student success so that we can increase retention rates. It's one thing to draw a new student to campus, but if they only stay for a year, we're really failing that student, but it's also not going to benefit the college's financial position much. If we focus on student success, then we get repeat customers, and that's better for our mission, and it's also better for the financial health of the institution.
但这同时也意味着我们必须大力促进学生的成功,从而提高保留率。吸引新生入学是一回事,但如果他们只待了一年就离开,那我们就真正辜负了那个学生,而且这对学院的财务状况也没有太大好处。如果我们专注于学生的成功,就能获得回头客,这不仅更符合我们的使命,也有利于机构的财务健康。
Where is the pain likely to be the most acute? I'm gonna go out on a limb here and say that at a place like Carleton, which when I was in high school, I I I heard I I had friends who went there. They told me that there were tunnels through the snow in the winter. Was that cold. Students still go there. You're still teaching there, a very popular and prestigious institution. Is is it going to affect schools like you most, or are there gonna be pain points in other kinds of schools, state schools, technical schools?
痛苦最可能在哪里表现得最为剧烈?我大胆预测一下,像卡尔顿学院(Carleton)这样的地方,当我还在高中时,我听说我有朋友在那里就读。他们告诉我,冬天那里有穿过积雪的隧道。那地方很冷。学生们仍然去那里。你仍然在那里教书,那是一所非常受欢迎且享有盛誉的机构。像你这样的学校会受到最大影响吗?还是说其他类型的学校,比如州立学校、技术学校,会有痛点?
Where is this likely to play out most? Well, there certainly are some institutions, and Carleton is is likely to be among them, that are a bit more insulated. The institutions that are accepting just a minority of their applicants obviously can just go deeper into their pools, and that's quite fortunate. But the vast majority of institutions in The United States are these regional institutions. They might be regional publics or they might be private institutions that recruit regionally and they accept the vast majority of the applicants that come.
这种情况最可能在哪些地方显现出来?嗯,确实有一些机构,卡尔顿学院很可能就在其中,它们相对更具隔离性。那些只录取少数申请者的机构显然可以更深入地从其生源池中选拔,这相当幸运。但美国绝大多数机构都是区域性机构。它们可能是公立区域院校,也可能是主要在区域内招生的私立机构,并且会录取绝大多数申请者。
They're open access institutions. And the private institutions among that group typically don't have large endowments. When we see a decline in the number of young people and a decline in the number of students coming to campus, those institutions tend to feel the pinch most. The public institutions, the public regionals, will also likely experience some real pressure, but of course they have the taxpayer as the backstop and so legislatures will have to make some tough decisions about do we continue funding even if the number of students is declining, but there's at least another lever that those institutions can pull.
它们都是开放获取机构。该群体中的私立机构通常没有庞大的捐赠基金。当我们看到年轻人数量减少以及到校学生人数下降时,这些机构往往受到的冲击最大。公立机构、公立区域性大学也可能面临一定的现实压力,但当然,它们有纳税人作为后盾,因此立法机构将不得不就“即使学生人数持续下降,是否继续提供资金”做出艰难的决定,但这些机构至少还有另一个可以使用的杠杆手段。
Nathan Grawe, was I misled was I misled about these tunnels? Is the snow that high that there actually has to be tunnels between the buildings? It it depends on the year, but I would encourage all of your listeners to come and do a college tour in January. We've got our bald spot. The center of campus is covered with an ice sheet, and you can play broomball and hockey and ice skate. There are lots of great things to do here in the winter.
内森·格劳(Nathan Grawe),我是不是被误导了?关于这些隧道,我真的被误导了吗?雪有那么高,以至于建筑物之间真的需要建隧道吗?这取决于年份,但我鼓励所有听众在一月份来校园参观游览。我们有一个光秃秃的区域。校园中心覆盖着一层冰面,人们可以在那里打冰上曲棍球、冰球和溜冰。冬天在这里有很多很棒的活动可以做。
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