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AI文本水印技术解析:零成本合规与争议

AI Text Watermarking Is Free And Good

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Scott Aaronson, while working at OpenAI, largely solved AI text watermarking together with Hendrik Kirchner.

Scott Aaronson在OpenAI工作期间,与Hendrik Kirchner一起基本解决了AI文本水印问题。

Here is how his solution works, or see Tenobrus’s version.

以下是他的解决方案的工作原理,或者参见Tenobrus的版本。

  • AI outputs are not deterministic. The AI’s job is to pick the probability of each potential next token. The token is then chosen at random.
  • By default you use a source of pseudo-randomness for each choice, since actual true randomness is annoying.
  • To apply the watermark, you use an otherwise identical private source of pseudo-randomness derived from a secret key.
  • Then, given enough text, a score is derived for howe well the choices fit with that particular pseudo-randomness source, versus a different source.
  • You provide an API that lets anyone check for the watermark.
  • AI的输出不是确定性的。AI的工作是为每个潜在的未来token选择概率。然后随机选择该token。
  • 默认情况下,你为每次选择使用伪随机源,因为真正的随机性很麻烦。
  • 要应用水印,你使用一个源自密钥的、其他方面完全相同的私有伪随机源。
  • 然后,给定足够的文本,会计算出一个分数,用于评估这些选择在多大程度上符合该特定的伪随机源,而不是另一个不同的源。
  • 你提供一个API,让任何人都可以检查水印。

If you want to dig deeper, here is a full paper. The method has very nice properties:

如果你想深入了解,这里有一篇完整的论文。该方法具有非常好的特性:

  • This has no practical impact on outputs. Humans cannot tell the difference, at all.
  • The marginal cost of doing this is very close to zero.
  • The watermark can be removed by rewriting in your own words, and appears in proportion to how many of the AI’s detail choices you kept.
  • 这对输出没有实际影响。人类根本无法察觉差异。
  • 这样做的边际成本非常接近于零。
  • 通过用自己的话重写可以去除水印,水印的出现比例取决于你保留了AI多少细节选择。

The European Union Code of Practice, signed by the major Western AI labs, requires future AI models to use such watermarks.

由主要西方AI实验室签署的《欧盟行为准则》要求未来的AI模型使用此类水印。

Google implemented this, including for Gemini 3.7 Flash, and they have been rolling out this feature since 2024. Google has done, for over two years, the exact thing Anthropic is now doing, except with a public detector, and Google confirmed in a test (n = 20 million) that there is no difference in user feedback.

Google已实施此功能,包括Gemini 3.7 Flash,并且自2024年以来一直在推广这一功能。Google在超过两年的时间里做了Anthropic现在正在做的完全相同的事情,只不过使用的是公开检测器,并且Google在一次测试(n = 2000万)中确认用户反馈没有任何差异。

Anthropic quietly announced a week ago they were rolling out watermarking to comply with the EU Code of Practice. Since they don’t want to have to differentiate traffic sources, the marginal cost is zero, and watermarking is pro-social, this will apply to everyone. They then offered an FAQ of how it works.

Anthropic在一周前悄然宣布他们正在推出水印以遵守《欧盟行为准则》。由于他们不想区分流量来源,边际成本为零,且水印具有社会公益性,因此这将适用于所有人。随后他们提供了一份关于其工作原理的常见问题解答(FAQ)。

It is possible that, once they have the ability to differentiate for other reasons, they will use it here as well, if we decide universal watermarking is bad. I think it is good.

有可能,一旦他们出于其他原因具备了区分能力,如果我们要决定普遍水印是有害的,他们也会在此处使用它。我认为这是好的。

My initial read was that this was a quiet positive story of a good thing, showing that if something good worked with zero downsides or costs then maybe we would do it, so this was my full initial coverage:

我最初的阅读认为这是一个安静的正面故事,展示了一件好事,表明如果某件好事在没有负面影响或成本的情况下可行,那么我们可能会去做,所以这是我最初的全面报道:

Zvi Mowshowitz (AI #181): Anthropic will be watermarking Claude outputs going forward, including text, as per the EU Code of Practice. As opposed to the giant neon sign that says ‘THIS IS CLAUDE TEXT’ that a lot of us automatically see on all Claude text. OpenAI intends to follow, but seems like it will be missing the deadline.

Zvi Mowshowitz(AI #181):根据欧盟《行为准则》,Anthropic 将对其 Claude 的输出进行水印处理,包括文本。这与许多人在所有 Claude 文本上自动看到的写着“这是 CLAUDE 文本”的巨大霓虹灯标志不同。OpenAI 打算跟进,但似乎会错过截止日期。

I agree with Ryan Greenblatt that it is unlikely watermarking degrades quality a noticeable amount, and that one downside of watermarks over Pangram is that Pangram is good about not flagging light touch AI transforms of human text.

我同意 Ryan Greenblatt 的观点,即水印不太可能显著降低质量,而且与 Pangram 相比,水印的一个缺点是 Pangram 在不对人类文本进行轻微 AI 转换时不会误报。

You can dislike Brussels setting policy in this way, but technical watermarking seems clearly good to do if the costs are low. I think those who react otherwise have very warped instincts. Anyone who assists with systematic watermark removal or suggests it as a strategy needs to be filed under ‘need to ask ourselves, are we the Baddies.’

你可以不喜欢布鲁塞尔以这种方式制定政策,但如果成本很低,技术水印显然是值得做的。我认为那些反应相反的人有着非常扭曲的本能。任何协助系统性移除水印或建议将其作为策略的人,都需要被归类为‘我们需要反思,我们是不是坏人’。

This is distinct from studying removal in order to account for or defend against it, which is obviously fine. You’re only asking about being the Baddies if you’re actually removing them in practice.

这与为了应对或防御而研究移除方法不同,后者显然是可以的。只有当你实际上在实践中移除它们时,你才是在扮演坏人的角色。

Table of Contents

目录

  • This Is Fine.
  • Anthropic Derangement Syndrome.
  • People Don’t Understand LLM Outputs Are Already Random.
  • People Don’t Trust The Method To Be Costless.
  • People Are Suspicious Of Any Alteration On Principle.
  • Maybe It’s Partly The Word Watermark.
  • A Lot Of People Don’t Want To Get Caught.
  • There Are Some Times You Prefer Not To Be Recognized.
  • There Are Some Good Reasons To Be Concerned.
  • Cheat Cheat Cheat Cheat Cheat.
  • The Writing In The Middle and Error Rates.
  • Millions For Defense But Not One Cent For Tribute.
  • 这没问题。
  • Anthropic 偏执综合征。
  • 人们不理解 LLM 输出已经是随机的。
  • 人们不信任该方法是无成本的。
  • 人们在原则上对任何修改都持怀疑态度。
  • 也许部分原因是因为“水印”这个词。
  • 很多人不想被抓到。
  • 有些时候你宁愿不被认出。
  • 有一些令人担忧的充分理由。
  • 作弊作弊作弊作弊作弊。
  • 中间的写作和错误率。
  • 数百万用于防御,却连一美分都不愿用于贡品。

This Is Fine

这没问题

No. Not so much. A lot of people responded by getting Big Mad.

不。没那么严重。很多人回应说他们非常生气。

So here we are.

所以我们在这里。

The entire practical effect is: There will be an API that will tell you if a given piece of writing comes from Claude. That’s it. And yet.

整个实际效果是:将有一个 API 可以告诉你某段特定的文字是否来自 Claude。仅此而已。然而。

Shoshannah Tekofsky: Most of the watermark objections seem entirely made up.

Shoshannah Tekofsky:大多数关于水印的反对意见似乎完全是捏造的。

Why is this happening?

为什么会发生这种情况?

The rest of this post is about exploring why people are Big Mad about this, in large part as a worked example of how people get worked up over approximately nothing.

这篇文章的其余部分旨在探讨为什么人们对这件事如此愤怒,很大程度上是作为一个工作示例,展示人们如何为几乎不存在的事情而激动不已。

My conclusion is that a bunch of different factors are coming together.

我的结论是,各种不同因素正在汇聚在一起。

Anthropic Derangement Syndrome

Anthropic 错乱综合征(Anthropic Derangement Syndrome)

This is the main reason. Let’s not pretend otherwise.

这是主要原因。别假装不是这样。

You don’t see people getting Big Mad at Google over this. You don’t see them getting Big Mad at OpenAI, even though that’s where this was invented and they have committed to doing this going forward. And so on.

你并没有看到人们因此对 Google 大发雷霆。你也没有看到他们对 OpenAI 大发雷霆,尽管这项技术正是在那里发明的,而且他们已承诺未来将继续这样做。等等。

It is unfortunate that Anthropic was the first to announce they were implementing watermarking to comply with the EU Code of Practice.

不幸的是,Anthropic 是首家宣布实施水印以遵守欧盟行为准则的公司。

Because this is now associated with Anthropic, all sorts of bad vibes try to attach themselves. Certain types of people look for reasons to be upset.

因为现在这与 Anthropic 联系在一起,各种各样的负面感觉试图附着其上。某些类型的人会寻找生气的理由。

Anthropic can’t win. If they were initially louder about it, they would tie watermarking to Anthropic. Because they started out insufficiently loud, due to this not actually being a big deal, people get mad about that instead, and then still tie it to them, despite Google having implemented it and shipped a public detector over two years ago.

Anthropic 怎么做都不对。如果他们一开始就大声宣扬,就会把水印与 Anthropic 绑定。由于他们起初宣传不足,因为这件事实际上没什么大不了的,人们转而对此生气,然后仍然将其归咎于他们,尽管 Google 早在两年前就已实施并发布了公开检测器。

Raymond Arnold: I am very confused why people are giving Anthropic shit about the watermarking. This is the silliest thing to give them shit for.

Raymond Arnold:我很困惑为什么人们要因为水印问题给 Anthropic 找茬。这是给他们找茬最愚蠢的理由。

j⧉nus: i think people are angry at / scared of Anthropic for reasons that are legitimate but often illegible to themselves. and so they rationalize reasons to be upset at everything they do. or not even reasons, for many people, who don’t need reasons.

j⧉nus:我认为人们愤怒或害怕 Anthropic 是有正当理由的,但这些理由往往连他们自己都说不清楚。于是他们为对 Anthropic 所做的一切感到不满寻找理由。或者甚至不需要理由,对许多人来说,他们根本不需要理由。

j⧉nus: > Lots to be angry about in this world but this really, really isn’t it.

j⧉nus:> 这个世界有很多值得愤怒的事情,但这真的、真的不是其中之一。

Yeah. Once again people just wanna be indiscriminately angry at everything Anthropic does which, if anyone paid attention to you, drowns out the signal of things actually worth condemnation that they do, which is serious.

是的。人们又一次只想对 Anthropic 所做的任何事情 indiscriminately(不加区分地)发火,如果有人留意你的话,这会淹没他们真正值得谴责的行为的信号,这很严重。

The only reasonable reason to be mad about watermarking that I’m aware of is that it takes away the ability of models to potentially write anonymously.

据我所知,关于水印唯一合理的愤怒理由是它剥夺了模型潜在匿名写作的能力。

If you’re mad because you want to use AI in your writing without anyone knowing, maybe you should consider that using people and not giving them credit is wrong.

如果你因为想在写作中使用 AI 而不让任何人知道而生气,也许你应该考虑一下利用他人且不给予署名是错误的。

AIs are not widely considered people, but credit should go where credit is due.

AI 并不被广泛认为是人,但荣誉应归于应得之人。

Are some of the other complaints about watermarking legitimate, understandable or born of genuine misunderstandings? Sure. But a lot is that people think Anthropic vibes are bad, and thus look for reasons to be upset, and on principle refuse to believe the explanation I put up top, and assume something sinister must be going on.

其他关于水印的投诉中,有一些是合法的、可理解的,或是源于真正的误解吗?当然有。但很多情况是人们认为 Anthropic 的氛围不好,因此寻找生气的理由,并且原则上拒绝相信我上面提出的解释,假设一定有什么阴谋在进行。

Some people’s paranoia and derangement is directed at abstract notions of ‘openness’ rather than Anthropic in particular, which amounts to the same thing in context. This is an example of fetishizing that this is not ‘open’ therefore must be sinister, even though in this case actually it is mathematical and anyone could verify it. By asking closed model Grok, of course, because Elon Musk has vaguely open vibes despite keeping all its competitive models closed.

某些人的偏执和混乱指向的是‘开放性’这一抽象概念,而非 Anthropic 本身,这在语境下其实是一回事。这是一种将‘非开放’等同于‘险恶’的恋物癖式思维,尽管在这种情况下,它实际上是数学层面的,任何人都可以验证。当然,他们是通过闭源模型 Grok 来提问的,因为埃隆·马斯克虽然将所有竞争模型都保持封闭,却散发着一种模糊的‘开放’气息。

People Don’t Understand LLM Outputs Are Already Random

人们并不理解大语言模型的输出本质上是随机的

If AI outputs were deterministic, it would be impossible to encode a watermark without making them at least marginally worse.

如果 AI 的输出是确定性的,那么在不使其质量至少略微下降的情况下,就不可能嵌入水印。

Many people intuitively think that the AI outputs are not random. That what they get is the One True Output, even though you can regenerate the output and it will reliably be somewhat different. Thus, if you’re not getting the ‘real’ or original output, that means your output must have gotten worse.

许多人直觉上认为 AI 的输出并非随机。他们认为自己得到的是唯一正确的输出,尽管你可以重新生成该输出,并且它会可靠地呈现出某种差异。因此,如果你没有得到所谓的‘真实’或原始输出,那就意味着你的输出质量变差了。

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