红杉:企业自建AI的四大动因与四步路线图
How Companies Are Building Their Own Intelligence | Sonya Huang, Sequoia Capital
Okay, good morning everyone. Thank you all so much for being here. We have about 80 portfolio company founders and AI leaders uh in the room to explore a very timely topic, owning your intelligence or sovereign AI. Uh today's event is meant to be half a rallying call and half technical how-to. And so we have stacked the agenda with I think high high substance technical talks and demos so that we don't just talk the talk of building your own AI but actually learn how to get there together.
好的,大家早上好。非常感谢各位的到来。我们现场有大约80位投资组合公司的创始人和AI领域的领导者,来探讨一个非常及时的话题:拥有你的智能,即主权AI。今天的活动既是一次号召,也是一次技术实操指南。因此,我们安排了我认为内容充实的技术演讲和演示,这样我们不仅是在谈论构建自己的AI,而是真正学习如何共同实现这一目标。
Uh so thank you all for taking the time out of your mornings to join us. I know your time is incredibly precious and let's dive right in. So let's start with the opportunity. What is sovereign AI? Uh a sovereign is an independent state that has total self-governance. And so sovereign AI refers to companies owning their own intelligence without external dependencies down to the weights. An important nuance here is we are definitely not telling our companies to get off Opus or GBT.
感谢大家抽出早晨的时间来参加。我知道你们的时间非常宝贵,让我们直接开始吧。首先从机遇谈起。什么是主权AI?主权是一个拥有完全自治权的独立国家。因此,主权AI指的是公司拥有自己的智能,不依赖外部,直至权重层面。这里一个重要细微差别是,我们绝不是告诉我们的公司放弃使用Opus或GPT。
That is definitely not the message. Uh for coding agents, for desktop work, uh for frontier level APIs, the closed model APIs are wonderful. But what we've observed is that more and more of our companies are going down the path of wanting to build their own AI capabilities in parts of their products and vertically integrating towards owning more of this intelligence. And so today's session is meant to equip companies that are starting to go down that journey.
这绝对不是我们要传达的信息。对于编码代理、桌面工作、前沿级别的API,封闭模型的API非常出色。但我们观察到,越来越多的公司正走向在自身产品中构建AI能力,并垂直整合以拥有更多这种智能。因此,今天的会议旨在为那些正开始这一旅程的公司提供支持。
We're obviously not alone in this idea. In the last month, uh, the rhetoric around sovereign AI has escalated sharply with folks like Alex Karp and Satia speaking up in support of companies owning their own intelligence. Just last week, Jensen led the charge in making sure that openweight models remain available in the US and it was awesome to see the near unanimous wave of support. I think the message is very clear that companies want to own their intelligence.
我们显然不是唯一有这种想法的人。在过去一个月里,关于主权AI的言论急剧升温,像Alex Karp和Satia这样的人公开支持公司拥有自己的智能。就在上周,Jensen带头确保开放权重模型在美国仍然可用,看到几乎一致的支持浪潮真是太棒了。我认为信息非常明确:公司想要拥有自己的智能。
They want to own not rent their weights. And I think it's simply because intelligence is too core, too fundamental of a property to just outsource. We're glad that sovereign AI is in the zeitgeist right now. Uh because we think it's a good thing for the world. On one hand, you have centralized intelligence where a single all powerful AI powers more and more of the GD the world's GDP as a black box sucking in all the data exhaust, all the data flywheels from the rest of the world.
他们想要拥有而不是租用他们的权重。我认为这仅仅是因为智能太核心、太基础,不能外包。我们很高兴主权AI现在成为时代精神的一部分,因为我们认为这对世界是件好事。一方面,你有集中化的智能,一个全能的AI以黑盒形式驱动着全球GDP的越来越多部分,吸收着来自世界其他地区的所有数据废气和数据飞轮。
On the other hand, you have decentralized intelligence where the whole world builds on top of a solid core, but every individual person company builds their own intelligence on top bespoke to their own data, their own industries, their own personalization, uh their own way of working, their own taste and so the ecosystem flourishes and individuality triumphs. No single company swallows the rest. I think this is a much more optimistic view of the world.
另一方面,你拥有去中心化的智能,整个世界构建在坚实的核心之上,但每个个人、每个公司都在其上构建自己定制的智能,针对自己的数据、自己的行业、自己的个性化、自己的工作方式、自己的品味等等,因此生态系统繁荣发展,个性得以彰显。没有哪一家公司能吞并其他所有公司。我认为这是一种更加乐观的世界观。
And so we work with dozens of companies that are going down the journey of building their own AI. Um here are the biggest reasons that we've seen people move. Reason number one is cost. Uh especially for low zero negative margin companies, sovereign AI isn't a nice to have, it's a mustave. Um ironically, the more successful your AI product is, the higher your AI cogs tend to be. And so it's actually the companies that have been most advanced in their deployment of AI that have been the first to go on this journey of of owning their own models.
因此,我们与数十家正在构建自己AI的公司合作。以下是我们看到的促使人们转变的最大原因。原因之一是成本。尤其是对于低利润、零利润或负利润的公司来说,主权AI不是可有可无的,而是必须的。讽刺的是,你的AI产品越成功,你的AI运营成本往往就越高。因此,正是那些在AI部署方面最先进的公司,最先踏上了拥有自己模型的旅程。
Reason number two is speed. And so in certain domains, coding is one of them. Uh security is another one. A small distilled custom model can beat a large general one because speed is so important. Num reason number three is performance. And this is a relatively newer one. I would say last year most companies were not choosing to own their intelligence to generate better performance. Uh but we're now at the point where open models can outperform closed ones on your domain and we're going to spend a lot of today's agenda talking about how to get there.
原因之二是速度。在某些领域,编码就是其中之一,安全是另一个。一个小的蒸馏定制模型可以击败大型通用模型,因为速度非常重要。原因之三是性能。这是一个相对较新的原因。我想说去年大多数公司并不选择拥有自己的智能来获得更好的性能。但现在我们已经到了这样一个阶段:在你的领域,开放模型可以胜过封闭模型,我们今天议程中会花很多时间讨论如何实现这一点。
And then reason number four, controlling your own destiny. Uh anthropic and open AI, I actually think to their credit, they've been really wonderful partners to a lot of the ecosystem, but companies are increasingly finding that they want their own set of independent legs to stand on as well. Um, does anybody here come from the crypto days or remember the crypto days? Okay. Um, do you guys remember this meme? Okay. Uh, in the crypto of the days, there was this meme for the DeFi DJs.
然后是原因之四,掌控自己的命运。Anthropic和OpenAI,我认为他们确实值得称赞,他们一直是生态系统中许多公司的优秀合作伙伴,但公司们越来越发现他们也想要自己独立的立足点。这里有人来自加密货币时代或记得加密货币时代吗?好的。你们记得这个梗吗?好的。在加密货币时代,有关于DeFi DJ的梗。
Uh, not your keys, not your crypto. And so, if somebody was cussing your crypto for you, it fundamentally wasn't yours. I hereby present the AI version of this meme. Not your weights, not your product. Um, I think that for a product to be truly yours, I think it's reasonable to think that you need to be able to control control and custody your own weights. Pat shows this slide at AI ascent talking about the race for the application layer.
不是你的钥匙,就不是你的加密货币。所以,如果有人替你保管加密货币,那它从根本上就不是你的。我在此提出这个梗的AI版本:不是你的权重,就不是你的产品。我认为,要让一个产品真正属于你,合理地认为你需要能够控制和保管自己的权重。Pat在AI Ascent大会上展示这张幻灯片时,谈到了应用层的竞赛。
Uh, the you look so proud of yourself. Uh, the punch line is that both the AGI labs and the application companies are racing to be the userfacing product from different ends. the foundation model labs from the model side and the application companies from the user back. I think we're seeing a new dynamic emerge now which is actually that battleground is increasingly becoming not just the race for the application layer but the race for the intelligence layer.
呃,你看起来对自己很自豪。呃,关键点在于,AGI实验室和应用公司都在从不同端竞相成为面向用户的产品。基础模型实验室从模型端,应用公司从用户端。我认为我们现在看到一种新的动态正在出现,实际上,这个战场正日益变得不仅是应用层的竞赛,而且是智能层的竞赛。
And so this this battleground is no longer just about who gets to control the product, the UI, the go to markets, the wrapping. It's actually about who can own the intelligence itself and shape better intelligence in the product. So the product is the intelligence and the newest battleground is for not just the product surface but for the intelligence layer itself. And so the hottest nail labs in my opinion are actually uh the applied research that we see coming out of companies right now like Harvey, like factory, glean, open evidence, sam grep the list goes on and on and I think the research is spanning everything from eels and benchmarks to harness engineering to new algorithmic techniques for spine tuning and a a lot lot more and we started this uh we started this morning talking about centralized versus decentralized intelligence.
因此,这个战场不再仅仅是关于谁控制产品、用户界面、市场推广和包装。实际上,它关乎谁能拥有智能本身,并在产品中塑造更好的智能。所以,产品就是智能,最新的战场不仅在于产品表面,还在于智能层本身。因此,在我看来,最热门的实验室实际上是那些应用研究,我们看到来自像Harvey、Factory、Glean、OpenEvidence、Sam Grep等公司的研究成果,这样的例子不胜枚举。我认为这些研究涵盖了从评估和基准到工程编排,再到用于微调的新算法技术,以及更多。我们今天早上开始时讨论了集中式与分散式智能。
I think it's really wonderful to see the amount of innovation that is happening in the democratized intelligence world. Like I actually think the application companies are the newest Neolabs. Okay. So I assume that everyone here today is pretty bought into this journey. Let's assume that you want to build your own lab, build your own models. How do you go from zero to one to 100? We're going to do something a little bit different today here.
我认为看到在民主化智能世界中发生的创新数量真是太好了。我实际上认为应用公司就是最新的实验室。好的。所以我假设今天在座的每个人都相当认同这个旅程。假设你想建立自己的实验室,建立自己的模型。你如何从零到一再到一百?今天我们要做一些不同的事情。
Um, I'm going to lay out an opinionated framework and technical roadmap. And so, take that with a giant grain of salt. Uh, every company is different and and I'm not technical and so take this with a giant giant grain of salt, but I hope it provides a useful starting point for how to think about building your own intelligence. Uh, step one um to owning your intelligence is strategy. What parts of your AI do you want to own? what parts do you want to rent?
嗯,我将提出一个带有主观意见的框架和技术路线图。所以,请对此持保留态度。呃,每家公司都不同,而且我不是技术人员,所以请对此持非常大的保留态度,但我希望它能为你思考如何构建自己的智能提供一个有用的起点。呃,拥有自己智能的第一步是战略。你想拥有AI的哪些部分?你想租用哪些部分?
Step two is team. Figuring out how to staff and organize people towards the production of intelligence. Step three is legibility. I really think this gets glossed over um and is incredibly important. So more on this later. And then finally, step four, we're going to talk about a technical road map. What are the building blocks you need to assemble in order to build your own intelligence? So let's dig in. Um step one, defining which capabilities you want to own versus rent.
第二步是团队。弄清楚如何配置人员和组织,以生产智能。第三步是清晰度。我真的认为这一点被忽视了,而且极其重要。所以稍后我会详细说明。最后,第四步,我们将讨论技术路线图。你需要组装哪些构建模块来构建你自己的智能?让我们深入探讨。第一步,定义你想要拥有哪些能力,以及租用哪些能力。
Sovereign AI isn't binary. Uh you're not 0% or 100% sovereign. Um an important part of the strategy is to draw the lines for which intelligence you want to own and which you're comfortable outsourcing. And so here's a useful framework to think about um what parts you want to own versus rent. I think there are four important factors that go into this. Uh one is cost. Like how how important is this
主权AI不是二元的。你不是0%或100%的主权。战略的一个重要部分是划清界限,明确哪些智能你想要拥有,哪些你愿意外包。这里有一个有用的框架来思考你想拥有哪些部分,以及租用哪些部分。我认为有四个重要因素需要考虑。一是成本。比如,这有多重要?
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