用AI代理监控LinkedIn互动，自动获客的搭建法

It's true. Marketing agents are the new coding agents. Just like coding agents were such a big deal and people are able to create software on demand, deploying marketing agents are so important because you're able to get customers on autopilot. [music] So, how do you actually set them up? What do they look like? Well, this has got to be my most requested episode in a long time. I bring back Cody Schneider and he shares all the sauce how you can use codeex or claude code to to build these.

What are the other 20 tools that you need for the marketing infrastructure in order to deploy these marketing agents? And by the end of this episode, you're going to get your creative juices flowing around some of these growth tactics that are going to help you stand out, that are going to help you get customers, so that whatever it is you're building, you don't have to worry too much about traffic, you don't have to worry about too much about revenue, and you can focus on building an incredible product uh while your marketing machine is [music] running.

Enjoy the episode. [music] Welcome to Greg Eisingberg's podcast called Sip Baby. I'm your co-host or guest today. Not co-host. I'm never the co-host. I'm Cody Schneider. I'm going to be your guest today. And today I'm going to teach you how to build an AI agent that does cold outbound both on email and on LinkedIn. This is based off of the comments from last video. If you want to learn other goto market motions, you need to comment below right now.

Do it right now. It also helps us for the algorithm, so you're supporting the show and it keeps the lights on here.

Welcome to the show, Cody. Marketing agents are the new coding agents. We only shared one marketing agent last episode, but the people aren't satisfied with one. So, you needed to come back on. You came back quickly. And by the end of this episode, you're not going to share one endto-end marketing agent, right? You're going to share two marketing agents, how people could set it up. So by the end of this episode, people can go stop the video and actually go set this up and actually get customers to their vibe coded startup.

Right? This is exactly what I'm promising you today. You're going to have two of these in the wild. I'm going to teach you everything that you need to know. I'm also going to share all of the tools that you need. There's no gatekeeping here. I despise people that do this. Don't buy a course. Literally DM me. I'll teach you anything. I'll just make a public video for everybody. So let's do it, G.

All right. Let's run it. Awesome, man. All right, so today we're going to build a system that basically monitors LinkedIn posts of influencers within your niche, within your category, and then it's going to go and extract the engagers from those posts. Um, and then we're going to do what's called a waterfall enrichment to find the emails, uh, and even potentially the phone numbers of these people so that you can then go and do an outbound motion to them. um doing cold email and then also uh doing LinkedIn DMs.

So that's what you're is going to happen and then I'm going to uh teach you how to basically have it so you can have a agent that's wired up to both of those inboxes like managing those inboxes say for example answering questions or trying to push them into like booking a demo with you as an example. So uh yeah man that's that's really it. Uh the I don't know if there's any other like specifications on the high level.

I think the only thing to mention with this is like the strategy around this. So right now cold email is getting decimated. Reply rates are down. Everything is down. Actually every marketing channel is down right now. Let's be re let's be real. Uh the reason is just because like AI slop is flooding the zone and it's becoming just red ocean everywhere. Um but the way that we have found that you can stand out is you have to look for signals or triggers that basically show that people are hand raising um saying hey I want I want this thing.

I have an interest in this thing. Right? And a great way to do this is with these LinkedIn uh uh engagements. Uh they're basically when they like content that is a a hand raise or a signal that I am interested in this you know uh specific thing and from that we can use that as a way to measure okay is this my target customer that I'm trying to sell to and not just like their firmographics or their demographics or their psychoraphics which is like what we would traditionally use for for outbound. um this is specifically like no they they have a propensity or an interest in this topic and we are going to go and now get in front of them.

Okay. So how do we actually do this and this is an exact strategy that we implement for you know the companies that we're working with. So I'm going to teach you that right now. So let me screen share and I'm going to walk through it. So the first thing uh that you're going to want to go to do is literally go to LinkedIn and find uh influencers within your category. So, last episode we talked about AI for WordPress or AI WordPress.

And so, I'm just going to use this again as an uh the example, you know, like target demographic that we're going after. Um, so on LinkedIn, what I would go do is I would go try and find people that are talking about WordPress uh development potentially. Um, let's see what comes up with that uh development. And I would try to find posts. This might actually be a terrible category. So I we might have to explore something entirely different, but um I would try to find posts or creators that are talking about uh these specific topics like on a daily cadence, right?

Um so like this like again just for this example today, this is probably going to be like a lot of like just not good signal. So a better way to look at this is like uh we'll say we'll do AI for or AI marketing, right? Um, let's see what comes up and we're going to try these find these posts here. So,

and what makes a good search? Like why why was AI for WordPress not good and why is AI marketing better?

Yeah. So, [clears throat] it's really just like is the content that's being served what your target customer would be interacting with? Like that's what you're trying to get down to here, right? So like how I would be going through this and honestly I use the the for you page of all these algorithms is so good now that it's like it's going to show you the content that's relevant right like this is literally an exact [laughter] like perfect like perfect example first one that comes off it's like awesome people trying to do some type of video editing for obvious it's probably for marketing everybody that's potentially engaging with this is like a target customer right so I would say okay cool I'm going to find these creators and then I'm going to build a spreadsheet sheet of all of them, right?

Like all of these people um that I'm going to try uh that I'm going to source these leads from. So, right, I would build this spreadsheet out and we'll just do a handful of these like from my own feed. It can even be business accounts and I think this is the thing that people don't realize like if there's business accounts um that the people would be interacting with that would be your target customer, that can work as well, right?

So, it can be literally Clay. Um, and we're going to do the posts from Clay. And, uh, we'll just keep going down on this. So, MCP, it's probably too broad.

And you're doing this manually. Like, you're not using agents to do this. Why?

I I wouldn't even typically the company knows who is interacting. Like when we're working with a business, right? They know who their like their target customer is interacting with, right? So you can all you need is typically like 10 10 to 20 of these and you have more than enough to be able to like source the lead volume that's necessary to actually make this like a viable channel. Um you I'm using th

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