用循环工程自动化业务：SEO、获客与产品改进实操

You might have heard of engineering [music] loops. They've been going viral on Twitter and everything like that. And I think they're really interesting, but they're way more interesting to use to actually run your business. There's a way to use loops [music] to actually get customers, get SEO, be seen by LLMs, and actually improve your product 24/7. [music] Now, I haven't seen anyone cover how to actually implement these loops.

So, I created a tutorial how [music] loops work, how you can use it to run your business, and how you can use cloud code or codeex to actually implement it. In this episode, I share everything with my friend Ellie, and you'll see [music] and understand completely how to do it yourself so that you can get traffic, get customers, build [music] a startup. Today, my favorite loop is actually the last loop that we share. Enjoy [music] the episode and I'll see you at the end.

[music]

Ellie, welcome to the show. By the end of this episode, what are people going to learn?

Yeah, so you're going to learn how to use loops to better automate your business. Loops have been really popular over the last few weeks. People are using loop engineering to better develop products, but it can go a lot further than that. You can use it for SEO, for Facebook ads, really to automate almost every part of your business. So that's what we're going to talk about today.

Okay, cool. So yeah, people are using loops to basically build products, but you're basically saying there's a way to use loops that could, you know, you could run your business on it basically, and that's going to help you get customers. That's going to help you uh build a more efficient business. And what I'm asking for you, Ellie, is if you can clearly explain how to actually do this thing and then show some examples so that people can actually just copy some of these workflows and then by the end of the episode they're going to understand loops for for you know how to how to use Roops to run your business.

Um but also uh how they can get started today. Can you make that commitment Ellie?

Yeah. Yeah, sure. [laughter] I'm going to show you how to use loops to run your business. We're going to talk about it at a high level, like sort of what the concept is, where you can potentially use it, but then I'm also going to show you how it actually runs in practice. So, it's not just theoretical. I'll show you how you can actually improve your SEO massively using loops. It's the sort of thing a lot of you might be doing today.

If you have anything running on a schedule, that's a form of loop. But, we're going to sort of really push it far. And I think the state of AI today, you can really do quite a lot with a loop over a long period of time. Most of the time we're talking about loops maybe, you know, they run in half an hour. Now we're here. We're talking about loops that might last for months or even years.

Let's do it. All right, let's get into it.

Cool. So, yeah, around a month ago, loop engineering got really popular. Um, Boris from Op, well, Boris from Claude Code started tweeting about it. Also Peter Steinberger from OpenClaw started tweeting about loop engineering and everyone sort of was like wow what is this loop engineering thing overall it's quite a simple concept but it's really blown up and I guess it's nice that sort of it's got a term now loop engineering before someone could have described this concept and it didn't have sort of a one-word explanation now it does um shortly after this whole hype cycle started a friend of mine Ditro he went and tweeted this in 2026 Six, you don't prompt anymore.

Your software should be able to build itself and achieve product market fit on its own. Your only job should be to find money to pay for tokens and take care of yourself. So, he was definitely joking when he wrote this. I think he was making fun of this whole idea of loop engineering, how we had like, you know, prompt engineering, context engineering, harness engineering. Every month we've got another hype cycle. Um, but if you read the tweet, I I found it funny.

I thought it was a great tweet. But then the question is, wait, could you actually do this? What would it look like to actually have everything running on a loop in your business? So that's what we're going to speak about today. And the idea of loops, honestly, it's not that new. Um, maybe even like 10 15 years ago, the lean startup book was pretty popular. And a big part of that book was this loop where you'd build something, you'd measure how it does, then you learn from it, then you'd build a bit more.

But basically, if you break down a business or you think about Demetro's question, how could an entire business run as a loop, it's basically let's go build something, let's get feedback, let's improve it, and just keep that cycle going of like build and learn, build and learn, and I guess measure as part of that as well. And you can do the exact same thing with AI. And it's not just sort of high level for like the the business to build and get feedback that might be on the product, but you can do this for so many parts of your business.

And it's actually what you do already. If you're improving your SEO, you're seeing, okay, where do I rank today? Where do I want to rank? What are the things I can do to improve it? Who is ranking above me? You do all these experiments and then you try and rank higher. And you have accurate measurements from Google coming back to you. And so that would be the an example of a great loop that you can run. It's a loop that I'm running today in production.

Um, if you're like sort of familiar with like lean manufacturing where or to the sort of the Toyota story where a lot of this stuff became popular as well, that's also a loop where basically you're just constantly iterating and trying to make things better. And so these aren't new concepts. I think we're all familiar with them. When it got paired with loop loop and loop engineering, it was like, wow, what is this? But I think it's something we all understand quite well.

And it's just how do we take these ideas and get our agent to do the same thing. Right. Yeah. And the Toyota example, I think that was the basis of the lean startup book, right? I think Eric Reese looked at the Toyota example and basically said like, "Hey, there's this Japanese company and the way they manufacture, how are they able to create such reliable, consistent cars?" And it was through that the the loop mechanism that they had this assembly line that was just highly efficient.

And because of that, they were able to just create incredible products um at at a good price. What Eric looked at, he said, "Okay, well, you can actually build a startup in that same way." You know, before that, people weren't building startups in that loop way. They would sort of it was more artistic. They would kind of like just put out a product and change it, you know, as they go. But I think the you know Toyota/LEN manufacturing process applying that to startups was one of the reasons why we had such successful startups post uh you know 2005.

So what what are we talking about when we're talking about loops with AI agents?

Yeah. So I think maybe the best way to explain it is to jump into that first example I spoke about. Well, I guess let's talk about a sort of a loop loop engineering first and then jump into specific examples. But I would say if the loop for the lean startup is build, measure, learn, we have very similar steps here with an agent. We have this build step which is like telling an AI, hey go build me at my new SAS, for example.

Then we have this verify step where you know if if you're building product, the verify step might be that all tests work or that the agent has used a browser to make sure it can click through everything or there's some other agent that's running. If you're doing this in clawed code and you use /ash goal. So that's basically running th

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