如何获得前100个客户：ACP漏斗与先做媒体公司

Oh, hello sir.

You guys are live

and we are live. Welcome to the second edition of SIP Live where we live stream ask answer your questions look at the timeline give up give you our takes. I'm your host Greg Eisenberg and I'm here with my co-host Jonathan Courtourtney. He's a shrimp millionaire from Berlin, originally from Ireland. Welcome to the show, sir.

Hey, how's it going? Um, should we or shouldn't we explain what shrimp millionaire is?

I feel like we had it last time and no one really noticed it. So, I feel like

I think people just immediately were okay with it. That was the problem, [laughter]

which was somewhat concerning. So, yes. They're like, "Yeah, this AI show and one of the guys on there is successful because of shrimp somehow."

Exactly. So, how did you get the the nickname shrimp millionaire? Before we get into the AMA, before we get into the timeline takes, the people need to know.

Look, two things happened. Number one, I was in San Francisco with you. We were at some AI event. You There was like lots of stuff going on. Um, after the event you were like, "Let's go to Benihana." If any of you guys know about Benihana, if you're in the US, you know about this thing. If you're not in the US, you need to learn about Benihana. Um, I'm living in Germany. I didn't know what that thing was. Uh, Greg and his team took me there.

It's a hard to describe experience. It's kind of like a mixture of a show and food and they're throwing shrimp at you. And that's what happened. I got like I think at some point the guy like threw shrimp and I caught it in my mouth which is a normal thing to do at this thing and then I kind of I I really like shrimp. So that's where the shrimp thing came from, right? That that was it just locked on and then I was on Greg's show and myself and my team were watching it back just to see how it was and it was already on. and it was already live and he put underneath my name millionaire entrepreneur or whoever is editing his videos put millionaire entrepreneur as my title and I just found that so funny just as like it's so not on brand with me personally but I did find it very funny and so from now from that moment on which was about two weeks a two months ago my team also refer to me as millionaire entrepreneur and so now we brought them together for this show millionaire There.

There we go. I'm the shrimp.

I mean, I I think it's By the way, the comment section on YouTube was going wild about you being a millionaire or entrepreneur because they're like, "What does that even mean?"

What I mean, I guess the Do you want to know what millionaire entrepreneur means? I can explain it if you want. my company make the companies that I run make more than $1 million. Uh, and the combined value of the yearly revenue is more than multiple millions and I'm the owner of all of them. So, I guess the I guess what it generally means is the net worth of the person. Um, but regardless, I don't want to be called a millionaire as in that.

Don't start you guys in the audience. Don't start calling me a millionaire entrepreneur. That's that's just like a a fact. That's not my title. [laughter] Like that's not my job title.

Yeah. I mean, I think what's interesting about you, especially like in the context of like

we were in Silicon Valley and we were just around people who'd raised like so much venture capital. And what's cool about you, what I've always liked about you is you've done the whole bootstrap thing. You actually make millions of dollars. Yes. You don't make it from shrimp, per se.

You know, you've got your design agency, you've got facilitator.com. Um, but uh anyways, I'm happy you're here. We're going to get right into it. Uh yesterday I posted um what's the one thing you'd ask me and my fellow shrimp millionaire over here if you had me on the phone and we got 139 responses. I'm going to go through you know three or four of them uh with you uh Jonathan uh right now and then at the end of the stream we're going to go through a few more and in the middle we're just going to go and talk timeline takes.

So,

um, how about I'm I'm going to scroll down. Which one? I want you to pick, uh, one of the replies and we can go into it.

I can't actually see that.

Okay. So, I'm

I can go to the actual live stream and see it, but it's slightly out of uh sync. Let me see.

Okay. So, I'll just go through and um and sort of see what what's interesting me. So, I'm I'm in the dark here, you know. I just get I just get told, "Hey, turn up and we're going to shout shrimp at you."

Sounds good. So, uh at at the Jess Warareb says, "How do you get your first 100 customers?" And I think um we talked about this on the last uh live stream where everyone is building like crazy right now, but no one's really or most people are not focusing on actually how to get customers. Now to answer this question, I have to know what you're building realistically. But I have a framework for for building anything which is the ACP funnel.

So if I'm building anything, I generally start with A which is an audience. I'll start with an Instagram account, an X account, a Tik Tok account, uh C which stands for community. So I funnel them into some sort of paid community, a free community, IRL events, and then I create a product or service to help those people. I think that how you can get your first 100 customers is you probably shouldn't be building vibe coding whatever your software, your product, your AI agent.

It doesn't make a difference to begin with. You should be thinking about how can I create a media company first and then from there go and build a product.

Yeah. I mean, Greg, the the the cool thing is I'm literally doing this right now from scratch and I started uh a new business last year. So, I wanted to sell creative retreats, which is just not within my uh it's not anything to do with what my business does. And so, it's a new business. And I was thinking about like how am I going to find customers for creative retreats? I want to do creative retreats. I want to do art retreats, uh physical in-person art retreats, um large scale like events, essentially like a art festival.

Um, but I didn't really have customers to uh sell these things to. And so what I did is I started a media company, a very small uh niche podcast uh about being an entrepreneur who also likes creative stuff which essentially nobody listens to. This is the important part. This time last year, every episode was getting e even after like 40 episodes, maybe 300 people were listening to this thing. And at the peak of where I first sold out my first creative retreat, and we're talking about an event that like made, you know, 100$120,000, okay, dollars, $130,000. uh that was from a very small list of people, a very small audience, but very niche from doing a weekly YouTube video, audio podcast that's long form, uned unedited.

Um, and then I just did the pitch right on that show and sold it right from that show. And so that was a perfect example of building like a very small media company. It's still tiny. I mean, I get uh Greg gets more views on one of his videos in the first second than I get in 30 days. It's that niche and that small. We're talking about my podcast, by the way, guys. And yeah, that has allowed me building that has allowed me to create a lot of mini businesses out of it.

And so, yeah, starting with content is a great way to sort of find your people. I guess uh there the other way is like actually depending on what you're building is I always look at it like there's the easy but expensive way.

Yeah.

And then there's kind of the hard and organic way. The hard and organic way which I think a lot of people should do is you just sort of build your audience, right? And you build the audience slowly. The easier but expensive way is you you do ads, Facebook ads.

I mean it's either you're either renting it or you're building it yourself

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