UBS：约60%大企业放缓AI支出，转向成本控制
UBS says about 60% of big companies are slowing AI spending.
企业AI支出放缓是行业关键信号，直接影响模型厂商的商业模式和竞争格局。做AI基础设施或企业服务的同学，建议关注成本优化趋势和开源/中国模型的替代机会。
UBS says about 60% of big companies are slowing AI spending.
CFOs and CTOs are very focused on rising bills, while ROI still looks uneven. So executives are adding guardrails, cutting tools, and forcing tighter usage rules.
i.e. enterprise AI is leaving its trial phase and becoming an engineering budget problem.
The new discipline is about routing tasks to cheaper models without hurting output quality.
That shift could pressure OpenAI and Anthropic first, because usage-based revenue depends on volume.
Open-source and Chinese models could gain share when tasks need cost control over peak reasoning. Last week JP Morgan research published a report saying, Chinese AI models are up to 50 times cheaper than their American counterparts on a per-token basis.
The report said Chinese firms accounted for over 45% of all traffic on the AI aggregation platform OpenRouter by April 2026, up from under 2%in late 2024.
Google is already pushing Gemini 3.5 Flash as a faster, efficiency-focused model.
Anthropic’s Claude Sonnet 5 also arrives as buyers ask for capable, cheaper autonomy. ---
businessinsider .com/ubs-enterprises-ai-spending-tokens-2026-7
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