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扎克伯格:预测市场将成为社交网络新原语

Zuckerberg believes there are only a finite number of social media primitives. W…

原文

Zuckerberg believes there are only a finite number of social media primitives. Working on a way to leverage prediction markets is 100% about building a novel first-class social primitive across the world's largest social network.

Content marketplaces like Facebook and Instagram have become upstream forces in society because they decide who gets distribution, status, and money. Once users understand what the platform rewards, they adapt by producing content that the algorithm promotes.

Likes, comments, and followers are the most legible signals of success on a platform today. The algorithm rewards those who optimize for these signals regardless of quality or accuracy.

Prediction markets enable a new metric that people will value. On day one, this metric provides value to all constituents:

  • Users: a new way to build social capital, especially if they don't have a large existing following. - Creators: a higher-signal feedback loop to better understand their audience and identify demand. - Meta: more data and insight into how people think and a way out of the current local equilibrium of social media.

The answer to bad speech is more speech. The answer to bad status games is more status games.

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