1994年世界杯如何永久改变足球商业

You know. Someone told me I should probably fake. But it's like one of those things that people say, apparently. Like. Like, I don't know, some extraordinary number of people in England have 1966 as their pin card for their machine? Absolutely. And that, like, you could just guess everyone’s pin, because in the last time England won the world Cup, this was something that always used to happen for the ten years that I was in the UK, every time there was a World Cup, people would get really excited about bringing back the trophy and you would get all the analysts at the banks with the sell side, and if they really wanted to get a bunch of clients happy, they would say that the building was going to win the world Prize according to their model.

Yeah yeah, yeah. Oh, football's coming home. That's right, that's right. Yeah, I know a few I know. Yeah, yeah. Which is a kind of slightly misunderstood slogan, I think, because it's seen as less arrogant. So that's like we invented it and we're the imperial people who are going to colonize you. And when you're when everything which it's actually sort of extremely sort of, self-deprecating to the point of like melancholic thing about how we never win anything and it's all really miserable, which is sort of, not national character, I suppose.

Hello, and welcome to another episode of the Odd Lots podcast. I'm Joe Weisenthal and I'm Tracy Alloway. First of all, are we are we calling it football or soccer? Are we saying, you know, I'm fine with either. I've accept... whatever. I don't feel strongly. But just for like consistency sake, I guess we'll just call it football on this episode. If you want. That's fine with me. I like that you're defining the terms beforehand.

This is important. It doesn't. As long as we all are operating on, let's say I'm happy to call it football. Busy time, obviously, coming back in the sports and the sports world. Sports world. I think when you landed, back from our recent trip to Asia, it was like, literally like the final minutes of the Knicks winning. Yeah, it was nuts. I was driving through lower Manhattan and everyone was spilling out into the streets, watching the game through, like the windows of bars and stuff.

And then of course, when they won, you could hear the entire city just go nuts. Yeah. So part of me is like, why aren't we doing a basketball episode? Because it feels very much like New York is actually focused on basketball at the moment, even though we obviously have a very big football/soccer event. Yeah. And I was I was walking through my neighborhood. I live in the East Village and I saw it like everyone, it's very festive time.

And the city, everyone was like sitting out in the outdoor bars and stuff, like watching, whatever World Cup match was on last time. Obviously, whatever World Cup match, I forget what was airing. Well, to be fair, you could lose track in this particular World Cup because it's the biggest ever World Cup. But what does that mean? So it means they have like the most teams playing the most games ever. I can't remember the exact number, but I think it's almost 50 teams versus previously it was about 30 teams. 32 teams sort of assume.

Yeah. So fixed FIFA argue that this is about making the game even bigger. You know, diversity and inclusion and all of that. But if you were going to be cynical and some people would argue you should be cynical when it comes to FIFA, you could argue that it's about selling more ads. Oh, yeah, of course, selling more tickets to more games and also internal politics. So currying favor with some smaller nations for political reasons.

All of that then makes sense, actually, because I was sort of wondering, no offense to any of them. Like I was like, we're going to offend so many people in this episode. I can already tell like, oh, that's pretty impressive that like, curse them in the World Cup and so forth. Did you see the Cape Verde game, the Cape Verde game. Right. So that was insane. So okay, so part of the concern with FIFA expanding this to like 50 teams is that, well you don't get the same I guess intensity that you would in a World Cup with a smaller group.

And you get all these meaningless games like Curaçao versus Germany. Yeah. But then Cape Verde played Spain and it wasn't a dead rubber game. It ended up like being kind of an upset because Spain are supposed to be favorites for the entire cup. I know it was a yeah, yeah. And so now I am proud to say I'm a diehard Cape Verde fan, and I really want this whole, like, dead rubber thing to just blow up in FIFA's face. You know, one thing I'm aware of with, football in general is that we could have an entire podcast on the money side of it and like, you know, people said, oh, you should really do an episode on how, like, you know, whatever team and whatever league in Europe is now permanently going to be relegated because they've signed these financial.

And it's like, you know what? That sounds like really fun. That fascinating to me. But unless we were like really deep in it, it almost sounds like two news, you know? And so you know, we had a really good newsletter all about this last year. Yeah. All about like whatever financial engineering in specifically European football. But yeah, there's a lot of, let's say money influence money games being played in football at the moment.

There are so many angles that we get attacking from and does it. Earlier in the year, I went to my first, I went to a Champions League matches, Atlético Madrid versus, Arsenal and the Metropolitano Stadium in Madrid. Amazing experience. Had the vibe to me of like an American like big 12 college football match, which I think is an amazing energy, etc. again, we are going to offend so many people. It's great. I say this episode, I say it was kind of fun.

Anyway, let's give them money. I'll say one more thing about football, which is that I've never like really gotten hooked on it, but I've always thought the jerseys are the coolest of any sport particular. I liked when more of the jerseys had, physical colors on them. I think that's gone out of style a little bit, but I also love like those old jerseys they've had, like the flat colors. And I just think they look cool as hell.

Yeah, and I agree. And somehow on a football jersey, it doesn't offend me when I see ads the way it does. Like if I see an ad on a good American baseball jersey, I was like, oh, that's sort of like debasing it looks to me it looks fine. Why do you just expect it? I don't know, maybe that's like a subtle a subtle like a subtle chauvinism or something like that. Or it's like, oh, like fun to see these corporate logos. Now, when I look at an NBA logo with a NBA jersey with the logos, like they're sort of debasing the sport, I don't know.

And it's but you just come to expect money to deface football. That makes sense. We're going to be talking about whether money has injected vitality or expanded the game or debased it or whatever, or least how the massive amounts of money have changed the game. We're very excited to to bring on the perfect guest. We're going to be speaking with freelance football journalist Joey D’Urso, and he has a new book out called ‘More Than a Shirt: How Football Shirts Explain Global Politics, Money and Power.’

So, Joey, thank you so much for coming on Odd Lots. Thanks for having me. A big fan of the pod. Do you have any hunch as to why it is that someone like myself is okay with seeing ads on a football kit versus an A versus other sports? Like, can you sort of give any sort of intuition about why maybe we come to expect that or that's sort of cool. Well, is it is one sort of deep in your soul and your personal identity and you sort of feel it in a way that maybe it is interesting.

Yeah, maybe that's just it. Maybe, like, I don't have like the sort of, you know, I grew up as, like a Detroit Tigers fan, for example. And if I saw like a big ad for like OpenAI or something out there, I wouldn't be t

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